One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll
Developing A Strategic Plan
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display.
Many lawyers make the mistake of having their blog be a news hub where…
An Interview With Attorney Danielle R. Browne—A Former Columbia University Varsity Women’s Basketball Player
Having coached hundreds of lawyers, I have observed that when the lawyer has been involved in sports of any kind they have valuable sportsmanship experiences that can set the foundation for a successful legal career and we can learn from them.
Meet Danielle R. Browne, a former Columbia University four-year member of the varsity…
What Justin Stivers Learned From Losing a Job—Twice!
It’s hard to lose a job—much less twice. Just the mention of losing a job probably sends chills down your spin. Justin’s story will illustrate the meaning of resilience and shows that if you are passionate about something you will find a way. Here is Justin’s story.
Write for People, Not Robots!
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons.
At this point, you…
How the Right Content Strategy Creates More Referrals
Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media…
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be…
9 Lessons to Help You Run Your Business in a Post Covid-19 World
6 Lessons to Help You Manage the Chaos in a Post Covid-19 World
Legal Business Development: Teamwork Accelerates Results
When it comes to business development, the legal profession isn’t known for teamwork. It could be described more as track and field, rather than football. Each lawyer in the firm does what he or she does and at the end of the year they add up the score. Seldom is there strategy to leverage the…