It’s common for law firm owners to reach a point where they need help with marketing. What’s less clear is who they actually need to hire. Someone to handle social media? A content writer? An assistant to take tasks off their plate? Or a full-time marketing manager?
Most firms don’t need all of those things right away. What they do need is clarity: what kind of help will actually move the needle, and how much of it do you need?
Let’s break it down.
Start With Your Goals, Not a Job Title
Before you post a job ad or browse freelance directories, ask yourself what you’re trying to get done. Do you want more consistent social media posts? More leads from your website? Help managing your newsletter?
If your needs are mostly task-oriented, such as posting content, updating your website, editing videos, or managing email platforms, a virtual assistant with marketing experience could be the perfect fit.
If you’re looking for someone to create strategy, run analytics, build campaigns, and actively generate leads, you’re probably leaning more toward a dedicated marketing hire. But even then, you need to decide if you want to hire in-house or work with a fractional marketing pro.
How Much Oversight Do You Want to Provide?
Be honest about how much time you want to spend directing someone. Virtual assistants often thrive when you give them a clear checklist. Marketing professionals usually expect to take initiative and own results.
If you’re overwhelmed and want someone to run with things without your constant input, a VA may not be enough. But if you’re organized and just need help executing your plan, a VA could be perfect.
What Can You Afford Right Now?
Full-time marketing staff are expensive. Even part-time marketing consultants often charge rates that reflect strategic thinking, not task execution. On the other hand, a virtual assistant is often more affordable, especially when you only need 5-10 hours per week.
A good middle ground? Hire a VA that is already supported by an agency. These people can handle the execution while receiving ongoing education and support from a full-service marketing agency.
Know That You Can Start Small and Build
There’s no rule that says your first marketing hire has to do it all. In fact, trying to find a unicorn who can design graphics, write content, build funnels, and track analytics is often a recipe for disappointment.
Start with one person who can help you do a few things well. As your firm grows, you can layer in more support or eventually bring on someone in-house if needed.
Bottom Line
If you want high-level strategy and execution without constant direction, you’re probably ready for a marketing manager or consultant. If you mostly need someone to take repetitive marketing tasks off your plate and help you stay consistent, start with a virtual assistant.
If you’re not ready to make a full-time hire but want to keep your marketing moving, consider working with MyMarketer. They offer experienced virtual marketing assistants who understand what small law firms need and how to get it done efficiently. Contact them today.