When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be.
That isn’t true for law firms.
Why? It isn’t because your subject matter is
There’s no denying it: artificial intelligence (AI) has revolutionized the way businesses operate. Among Its many advantages are powerful tools that streamline more complicated processes and enhance overall productivity, allowing you and your staff to do your jobs more efficiently.
In this article, we’ll take a closer look at five remarkable AI tools that can
Over the last couple of years, engagement on LinkedIn has been booming. According to its parent company, Microsoft, the platform got so popular in 2021 that its overall revenue jumped 36% in the fourth quarter alone. And it hasn’t really slowed down since.
This is great news for you, because more people using the platform
As a business owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find your law firm is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO
Yes, marketing is expensive. Buying pay-per-click advertising, hiring a copywriter to create compelling content, sending out print mailers — all of these things cost money. That said, the cost of marketing isn’t what frustrates most lawyers. What they hate is worrying they’re spending thousands on the wrong marketing.
It’s an understandable concern, but really, you
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider given the constant complaints about inflation and rising costs. However, not only do you deserve to be paid well for your work, but ensuring you can charge a
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. The truth is that the more you give, the more you’ll receive in the long run. Gatekeeping all of your expertise won’t convince people that you’re the right person for the job. Many consumers will
Oftentimes the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of lawyers. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible.
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why?
If you’ve never put