If your intake form asks, “How did you hear about us?” and the answer is “Google,” there’s a good chance that’s not actually true.
It’s not that people are lying. It’s that they’re skipping over the steps that led them to type your name into Google in the first place. They might’ve heard your name
You’ve probably Googled a competitor and seen star ratings, FAQs, or a “book an appointment” link pop up right in the search result. That’s not magic. It’s schema markup. And if you’re not using it, you’re leaving visibility on the table.
Search engines are fast, but they still rely on structure to make sense of
AI is everywhere right now. But for solo and small law firms, the buzz often sounds like noise with too many tools, too much hype, and not enough clarity on what actually works. If that’s how you feel, you’re not alone.
Here’s the good news: AI can actually simplify your marketing. When used the right
If you still think your potential clients are typing “lawyer near me” into Google, it’s time for a reset.
That phrase does get searched, but not by people who know what they need. The majority of high-quality leads aren’t casting a random net. They’re searching for very specific solutions to very specific problems. If
A lot of law firm owners have a weird relationship with paid ads. Some won’t touch them because they’ve “heard horror stories.” Others burn through cash expecting leads to magically appear, then swear off advertising for good.
But here’s the thing: Meta ads (Facebook and Instagram) can be a solid channel for growth—if you understand
When ChatGPT hit the scene, it felt like the internet shifted overnight. Suddenly, anyone could punch in a few keywords and get a 1,000-word blog post in seconds. That sparked a flood of questions, especially from solo and small firm lawyers trying to market their practice:
“Is blogging dead?”
“Why should I bother writing anything
When people talk about law firm marketing, they usually go straight to the website, SEO, or ads. Maybe referrals get a mention. But here’s what gets overlooked way too often: the people answering your phones, handling your intake, and talking to your clients every single day.
Your staff is your brand. They’re often the first
A lot of lawyers like the idea of sending a monthly email newsletter. But when it comes time to actually hit send, they freeze.
What do I say?
What if I sound stupid?
What if nobody opens it?
So they wait. And edit. And overthink. And by the time they’re ready, it’s been five months
It’s been a few weeks—or months—since they filled out your contact form. Maybe they even booked a consultation. You followed up once or twice. Nothing. Now they’re just sitting there in your CRM, collecting dust and passive resentment.
Should you give up? Delete them? Chase them down?
Short answer: Don’t delete them. Long answer: There’s
When someone lands on your website, they don’t know you. They don’t trust you. And they don’t really care how many years you’ve been practicing.
But if they read a few words from someone like them who says, “This lawyer helped me and I’m glad I hired them,” they’ll pay attention.
That’s the power of