Law firms are usually pretty good at generating leads. They’ve got ads running, SEO dialed in, intake forms set up—but once a lead comes in, it often just sits there. No follow-up, no reminders, no value-add. Just silence.
That silence is a problem. Because while you’re waiting for a lead to “decide,” some other firm
A lot of lawyers ask why their website isn’t generating leads. The better question is: are you making the most of the traffic you’re already getting? Your website doesn’t create demand out of thin air. It supports it. People land on your site because something
When it comes to Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel, and still fail. Why? Because it didn’t get in front of the right people. However, Facebook’s ad platform gives you a tremendous amount of autonomy over who sees your ads, and more importantly, the
Once your firm gets past the early hustle, the same question tends to pop up: should you hire someone in-house to handle your marketing, or should you outsource it to an agency? There’s no universal right answer, but there are clear pros and cons to both and your decision should match where your firm is
Too many law firms try to market to everyone and end up connecting with no one. It might feel safe to cast a wide net, but it usually leads to underwhelming leads, tire-kickers, or clients who aren’t a great fit. The truth is, not all clients are worth your time and that’s okay.
The goal
Someone visits your website, reads a blog post, maybe checks your about page, then leaves. That doesn’t mean they’re not interested. It just means they’re not ready yet. If you don’t follow up, there’s a good chance they’ll forget about you entirely.
That’s where retargeting ads come in. Retargeting lets you stay in front of
Legal services can feel intimidating. Potential clients often don’t know what to expect, who to trust, or what questions to ask. Video helps break down that wall. It puts a face to your name and makes you more approachable before they even pick up the phone.
You don’t need a full production crew to get
Marketing your law firm can feel like a never-ending task. Ads, SEO, content—it all takes time and money. But there’s another path that’s often faster, cheaper, and more reliable: building a strong referral network.
When other professionals know, like, and trust you, they send work your way. And not just any work—good work. Clients who
If your marketing sounds like every other law firm’s marketing, there’s a good chance you’re getting lost in the shuffle. Lists of practice areas and years of experience aren’t what stick in people’s minds. Stories do.
Good storytelling isn’t about being flashy or dramatic. It’s about being relatable
Rising interest rates, inflation, job insecurity, and global instability have made a lot of consumers more cautious. People are holding off on big purchases, reevaluating priorities, and asking harder questions before spending money. If you’re still marketing your services the same way you did three years ago, it may not be landing.
But here’s the