If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on social media. So how do you make it happen for your firm’s page?
Because social
A robust referral network is a lawyer’s best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead.
It’s an absolute dream of an arrangement, but it doesn’t happen without laying the right groundwork. While participating in local networking events and keeping your information current
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Unsubscribes from your email list can sometimes feel like a blow to your
Not sure if you knew this or not, but lawyers aren’t exactly the most beloved professionals in our society. You’re generally distrusted, and people are very hesitant to engage with you (as marketers, we know how that feels because we’re right there with you).
However, lawyers need to establish trust quickly. Otherwise, you risk losing
Webinars are a great way to get in front of potential clients and referral sources to educate them on all the ways you can help. The downside is that people are pretty busy, and it’s easy to overlook that fact when you compare how busy you are (because no one is busier than a busy
41% of lawyers need more time to devote to marketing. 55% of those same lawyers handle marketing themselves, which is potentially why they have a capacity problem to begin with.
Why This Is a Problem
The first group, which said they needed more capacity to devote to marketing, understood that there was something their firm
There are more law firms than good spots on the first page of Google. About 60% of people will choose one of the first three organic results. The frustrating part, at least as it pertains to lawyers, is that these spots are not merit-based. They are given out to the highest bidder (the first four
Here’s a refreshing bit of content for you – cheap marketing! And here’s the best part – these ideas will actually produce results because they’ve been proven. Will these result in your phone ringing off the hook and hundreds of leads busting down your door? It’s unlikely, but these will generate results over time.
1.
If the blog articles on your website are 3-4 paragraphs covering a current event and telling people if they ever find themselves in that situation to call your firm…then please stop writing blogs. They aren’t actually providing value. Your blog isn’t supposed to be an SEO graveyard full of keywords that you hope will get
We have many faces. The way someone acts at a Phish show is not the same way they’d present themselves as the head of a law firm. How we are with our children is not how we are with our lifelong friends. While many people know and accept this, lawyers struggle with the same concept