General consumers get ~20-40 promotional emails a day, whereas professionals and business owners get upwards of 70. You know exactly the ones we’re talking about. Odds are, you delete most of them without reading or opening them. Though you may see them as useless junk, marketers track these diligently.
For instance in 2023, a “birthday
People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters
You have a Facebook presence. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content. You’re doing everything right and you’re likely assuming a lot of people are seeing your content. However, lawyers quickly
Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The only way to identify whether they are right for you is by asking
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could.
How do stories do this? According to
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health.
According to Dr. Michael Freeman, a psychiatrist who studies
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead