If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell
How to Write an Effective Blog Post in Just 5 Steps
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if
4 Easy Tips to Make Your Videos Look Great
We’ve said it many times – video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next
What Makes an Award-Winning Website? These 6 Elements Can Help!
When you browse the web, you’ll come across websites that are amazing and have eye-catching elements. You’ll also come across websites that look like owner put it together themselves using a YouTube tutorial. What separates the good from the bad isn’t just basic design (even though it’s important), but elements you might need to dig
Do You Need More Clients… or Better Clients?
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients?
Take a moment and think through the clients you’ve worked with over
A Bright Future For This Legal Marketing Blog
We’re sure you have noticed the new look, new logo and new faces. Why? Because we: Paula Black, Daniel Decker and Marc Cerniglia have joined forces with Tom Kane.
The legal environment is changing rapidly. Success in the legal industry – just like any other industry – requires evolution and adaptation.
With this blog, Tom