Photo of Marc Cerniglia

We’re sure you have noticed the new look, new logo and new faces. Why? Because we: Paula Black, Daniel Decker and Marc Cerniglia have joined forces with Tom Kane.

The legal environment is changing rapidly. Success in the legal industry – just like any other industry – requires evolution and adaptation.

With this blog, Tom Kane has built a foundation of timeless marketing wisdom for lawyers of all shapes and sizes.

Now, we’re excited to build on this foundation and adapt these proven marketing principles into our world in 2018 and beyond. There’s massive change swirling all around us – the internet has changed the way that lawyers market themselves, and even the way that practices must operate. But the fundamental legal marketing principles that have worked for centuries are still vitally important today. And it’s our mission to show you how to apply these tried-and-true strategies to your daily life.

Daniel Decker and Marc Cerniglia, founders of Spotlight Branding, will serve as your guides to a better way of marketing your law firm on the internet. They argue passionately that the proven, foundational approach to legal marketing – ie, a focus on relationships, reputation, referrals, and repeat business – is more relevant than ever in 2018. And they’ll show you how to create marketing strategies and systems focused on these objectives.

Paula Black, a coach, author, and speaker with over 30 years of experience in the legal industry will show you how to create a marketing plan that aligns with your professional goals – but more importantly, with your goals for your life. Paula believes that lawyers can and should find harmony between work, family, and play – and she’ll show you how to make this happen in your own life.

And Tom Kane will continue to participate; contributing his sage wisdom on marketing a legal practice that builds a thriving firm, and his insights on the legal profession.

We hope that you will subscribe now so that you don’t miss anything. We look forward to building on Tom’s foundation and helping you market your practice effectively in 2018 and beyond.

Stay Tuned!