Digital advertising has become an essential tool for law firms seeking to attract new clients and build brand awareness. Among the platforms available, two of the most commonly considered are Meta (Facebook and Instagram) and LinkedIn. Both platforms offer unique advantages… so which should you choose?
Of course, every situation is different… but we generally
Digital marketing for law firms is changing fast.
With the rise of AI tools and alternative search platforms, it’s easy to wonder if SEO, the alleged benchmark for all digital marketing over the last two decades, is still worth it. The short answer is yes, most firms can absolutely generate leads and clients through Google
Most people have heard of SEO. It’s the long-term strategy for showing up in unpaid search results. You write content. You structure it properly. And you try to climb Google’s ranking system. But a new acronym is starting to matter just as much—GEO, or Generative Engine Optimization. It’s not about optimizing for search engines like
It’s common for law firm owners to reach a point where they need help with marketing. What’s less clear is who they actually need to hire. Someone to handle social media? A content writer? An assistant to take tasks off their plate? Or a full-time marketing manager?
Most firms don’t need all of those things
General consumers get ~20-40 promotional emails a day, whereas professionals and business owners get upwards of 70. You know exactly the ones we’re talking about. Odds are, you delete most of them without reading or opening them. Though you may see them as useless junk, marketers track these diligently.
For instance in 2023, a “birthday
People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters
You have a Facebook presence. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content. You’re doing everything right and you’re likely assuming a lot of people are seeing your content. However, lawyers quickly
Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The only way to identify whether they are right for you is by asking
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and