Hope is the power of being cheerful in circumstances that we know to be desperate.” ― G.K. Chesterton
Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a myth that’s run many freshly minted attorneys into the ground before they even got started. Practicing
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” —Tom Peters in Fast Company
We’ve said it many times – video is a great way to
Ask for what you want and be prepared to get it!”—Maya Angelou
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep
Never throughout history has a man who lived a life of ease left a name worth remembering.”
—Theodore Roosevelt
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is
The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)
The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not
You’ve probably heard the statement “Content Is King” before. But do you know why?
Here’s the thing about content. Because everyone engages your content no matter where they come from — leads, referrals, people that are in your existing network, colleagues, people that find you online — no matter where somebody comes from or how
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why?
Well, if you’ve never