Branding and Positioning

This is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things.

When I talk to lawyers about finding a niche, there’s usually an audible groan. Most lawyers want to leave their options open. They say, “I can do a lot of things, so

The following is an excerpt from my book,  A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things.

Everyone knows that success in business is in direct correlation with the relationships one fosters. In the legal profession, relationships have been the foundation of building a practice or a career

I believe finding our new normal is inevitable, but challenging. According to a survey MyCase conducted, 47% of law firms surveyed believe that Covid-19 will have a lasting impact on the way law firms operate. That would include how you develop business.

I asked several of my clients to share what they learned that could

My friend Candace Duff is a litigator, mediator and author. Between the two of us we have self-published 10 books. You can say, “we know the ropes.” And most importantly what a book can do for your practice. We have collaborated here to inspire you to consider what a book could do for you.

When

Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In