People Remember Stories. They Forget Sales Pitches.

If your marketing sounds like every other law firm’s marketing, there’s a good chance you’re getting lost in the shuffle. Lists of practice areas and years of experience aren’t what stick in people’s minds. Stories do.

Good storytelling isn’t about being flashy or dramatic. It’s about being relatable

There are a lot of attorneys online. Some run ads. Some post content. A few even have decent websites. But very few take the extra step of putting themselves out there with public speaking.

Public speaking doesn’t mean a TED Talk. It could be running your own lunch and learn series. A podcast guest spot.

There are three steps that a potential client takes to confirm you are the attorney who can help them solve their issue.

It is irrelevant whether you received a phone message at the office or an email from a visitor to your website. 

Until you speak with the person, you don’t know how they found

You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business?

On Center Stage, Danny Decker talks about the mistakes he’s seen lawyers make with their marketing, why email is so under-utilized, and the downsides of

Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from

If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end

Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.

Hundreds of law firms neglect