When you browse the web, you’ll come across websites that are amazing and have eye-catching elements. You’ll also come across websites that look like owner put it together themselves using a YouTube tutorial. What separates the good from the bad isn’t just basic design (even though it’s important), but elements you might need to dig
Branding and Positioning
The Secret to Increasing Your Credibility and Growing Your Practice: Write a Book That Showcases Your Expertise
My friend Candace Duff is a litigator, mediator and author. Between the two of us we have self-published 10 books. You can say, “we know the ropes.” And most importantly what a book can do for your practice. We have collaborated here to inspire you to consider what a book could do for you.
When
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A Conversation with Lee Fredriksen, Ph.D
By Paula Black on
We are excited to welcome Lee Frederiksen, Ph.D to Legal Marketing Blog; he is the managing partner at Hinge Marketing.
Today we are going to explore how thought leadership marketing works.
Black: When did thought leadership take hold in the world of marketing?
Frederiksen:Although it may seem like it’s been around forever, the…
Ten Opportunities to Improve Your Law Firm Marketing: Practical strategies you can use to grow your practice.
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…
Your Marketing Shouldn’t Be About You
By Daniel Decker on
Posted in Branding and Positioning
Most lawyers focus their marketing on the wrong person – themselves. Legal marketing, often, is all about the lawyer. His or her experience, qualifications, education, etc.
But the best marketing isn’t focused on the lawyer. It’s focused on the client.
Instead of talking about yourself, your marketing should show your prospective clients how you are…
Law Firm Marketing: Strategy First, Tools Second
By Daniel Decker on
Over the past seven years at Spotlight Branding, we’ve worked with hundreds of lawyers across the country. In that time we’ve had literally thousands of conversations with attorneys. And one of the things that jumps out at me, looking back on those conversations, is how often marketing decisions are driven by tools instead of strategy.…