If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.
Hundreds of law firms neglect
Ten Opportunities to Improve Your Law Firm Marketing: Practical strategies you can use to grow your practice.
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify
Content Makes All Marketing Work Better—Because ‘Content Is King’!
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar?
If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each
How to Write a Book as a Business Development Tool
Anyone that has followed me over the past 15 years knows that I am a firm believer in the power of writing a book for business development purposes. In my view, it is a big audacious business card—period! If written as a business development tool—it lets prospective clients inside your world and how you think.
One Woman’s Journey to Embrace Social Media
Recently I was featured on Spotlight Branding’s newest venture—the podcast CENTER STAGE.
John Hinson and I had a great conversation about the importance of social media for lawyers and finding a way to embrace it. I have to admit that I certainly was not an early adaptor. Find out how I eventually found the value
A Closer Look at the Great News
I am honored to announce that I am the winner of the Daily Business Review—Best of Awards for Legal Business Development Coach. I’m thrilled! Why this year? Let’s take a closer look.
Sometimes it’s hard to see the impact of our business development initiatives. It took some refocusing and connecting the dots.
For the
4 Easy Tips to Make Your Videos Look Great
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” —Tom Peters in Fast Company
We’ve said it many times – video is a great way to
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become