There’s a lot of pressure in marketing to be seen as a “thought leader.” But most lawyers don’t want to spend their time pumping out LinkedIn posts, chasing podcast interviews, or giving conference talks just to keep up appearances.
The good news? You don’t have to. Authority doesn’t come from titles or self-promotion. It comes
Being credible online isn’t the same as being competent in court or confident in a consultation. It’s about how you come across before anyone even talks to you. That first impression through your website, reviews, content, or even your Google listing can shape whether someone trusts you enough to reach out.
And the frustrating part?
If you were looking for a caterer, which company would you choose: the one whose website only has their contact info or the one with 20 five-star reviews on Google?
If you picked door #2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is.
To
Anyone that has followed me over the past 15 years knows that I am a firm believer in the power of writing a book for business development purposes. In my view, it is a big audacious business card—period! If written as a business development tool—it lets prospective clients inside your world and how you think.
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)
The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But