When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do
The Biggest Flaw in Your Marketing Might Surprise You
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and
How You Can Use Customer Stories to Make a Killer Marketing Campaign
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could.
How do stories do this? According to
Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it.
A great list has a few components. It’s usually
Having a Hard Time Staying Focused on Your 2021 Goals? Learn from Shondra Rhimes
It’s now well into February. Have you lost your enthusiasm for your goals and vision for 2021? Here’s a little inspiration from Shondra Rhimes who is one of the most successful television producers, screenwriters, and authors.
Do you feel luck is not on your side? Think about this!
I am not lucky. You know what
Does Practicing “Door Law” Make You Look Diverse or Desperate?
Hope is the power of being cheerful in circumstances that we know to be desperate.” ― G.K. Chesterton
Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a myth that’s run many freshly minted attorneys into the ground before they even got started. Practicing
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
Ask for what you want and be prepared to get it!”—Maya Angelou
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep
Navigate Lawyering and Life: 7 Strategies to Create More Harmony and Happiness
There is no doubt that there is a struggle between lawyering and life. But it doesn’t have to be that way. There can be more harmony in your life. You and your loved ones deserve it. It can happen—it starts with you! How you think and how you take action. Here are seven strategies to
Business Development: Ideas to Get You Thinking
IDEAS. Some are great—they found the New World and they put a man on the moon. Some are not so great—they came up with the New Coke and Chia Pets. But I do know one thing for sure, without an idea you can’t get too far. So, I want to share five posts from the