Developing A Strategic Plan

It’s now well into February. Have you lost your enthusiasm for your goals and vision for 2021? Here’s a little inspiration from Shondra Rhimes who is one of the most successful television producers, screenwriters, and authors.

Do you feel luck is not on your side? Think about this!

I am not lucky. You know what

In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)

When it comes to content, depending on the industry, things like clicks, engagements, and views become

In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)

The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But

In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not

You’ve probably heard the statement “Content Is King” before. But do you know why?

Here’s the thing about content. Because everyone engages your content no matter where they come from — leads, referrals, people that are in your existing network, colleagues, people that find you online — no matter where somebody comes from or how