Hope is the power of being cheerful in circumstances that we know to be desperate.” ― G.K. Chesterton
Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a myth that’s run many freshly minted attorneys into the ground before they even got started. Practicing
Ask for what you want and be prepared to get it!”—Maya Angelou
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep
There is no doubt that there is a struggle between lawyering and life. But it doesn’t have to be that way. There can be more harmony in your life. You and your loved ones deserve it. It can happen—it starts with you! How you think and how you take action. Here are seven strategies to
IDEAS. Some are great—they found the New World and they put a man on the moon. Some are not so great—they came up with the New Coke and Chia Pets. But I do know one thing for sure, without an idea you can’t get too far. So, I want to share five posts from the
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)
The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not
You’ve probably heard the statement “Content Is King” before. But do you know why?
Here’s the thing about content. Because everyone engages your content no matter where they come from — leads, referrals, people that are in your existing network, colleagues, people that find you online — no matter where somebody comes from or how
When we pitch email newsletters to our clients, we’re often met with the verbal equivalent of an eye roll. You know the arguments: “Nobody wants another email in their inbox,” “No one is going to read my email newsletter,” and “I hate getting email newsletters — when I do, I put them in the trash
Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why? Because people are looking for information.
We believe the content you produce should include evergreen, practical information that your visitors can come back to over