Ask a group of lawyers what they want from their marketing, and you’ll hear a common answer:
“More growth.”
More leads. More cases. More traffic. More revenue.
Growth has become the default objective in many marketing conversations. Agencies promise it. Conferences celebrate it. Success stories revolve around it.
But growth is not always the right
A law firm spends $5,000 per month on Google Ads.
The website is performing well. Calls are coming in. Contact forms are being submitted. The marketing agency reports that lead volume is up.
And yet, the firm is frustrated.
The cases aren’t materializing at the expected rate. Cost per client keeps climbing. The return feels
That $50 blog post looks like a bargain until your managing partner spends two hours fact-checking it, your compliance team flags three ethical issues, and you realize it ranks nowhere on Google while your $500 PPC clicks land on content that converts at half your site’s average.
Cheap legal content isn’t cheap; in fact, it
Most law firm owners have some version of “get more clients” on their to-do list. But that’s not a goal, it’s a wish. The problem isn’t ambition. The problem is lack of structure. Without a plan, even the best intentions get pushed to the bottom of the pile.
If business development keeps slipping through the
Most law firms don’t have a problem getting clients. They have a problem getting the kind of clients that make the work worth it. If your calendar is full but your bank account says otherwise, it might be time to rethink your approach.
Higher-paying clients look for different things than budget shoppers. They’re not just
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy in place, but when it doesn’t produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why.
Maybe your
Don’t roll your eyes. Law firm clients can be loyal. And maybe if you’re a criminal defense or family lawyer, having loyal, returning clients might look weird on paper, but it doesn’t necessarily mean what you think it is.
First, according to Bain & Company and Harvard Business School, increasing customer/client retention rates by 5%
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could.
How do stories do this? According to