In the modern competitive world marketing isn’t just a fancy word but a cornerstone of every firm. According to the recent McKinsey report, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers. Let’s discuss how to market your law practice and scale your business effectively. 

Start with creating a system 

Having a well-defined strategy is key. Here are three main points you can start with. 

• Try to find your path. The main goal is to find the ways that work for you and not for this guy or girl who boasts on social media how they attract millions of followers and convert them into clients. Their approach might not work for you for multiple reasons—the marketplace, your personality, your social style, or your strengths finder. 

Don’t compare yourself to the person who tells you, ‘Google Ads is the best thing to promote your practice! I did it for $180 a month, and it showed great results.’ What happens next? You will set it up and end up receiving an overwhelming influx of calls you struggle to handle. This sudden surge can potentially harm your reputation in your relatively small market. Your goal is to find the best solution with very little return on your investment that will impact YOUR practice. 

• Set up weekly consistent marketing meetings. Make sure that you have a weekly dedicated marketing meeting on your calendar. Some say, ‘We have marketing meetings every other week, every week doesn’t work for us,’ or ‘We only do it once a month or once a quarter.’ This is a huge mistake. If you get into the habit of building a circle of focus around a weekly marketing meeting, you’ll double your revenue and leads. 

• Don’t forget about the importance of a marketing plan. Also, make sure you’re operating with some form of marketing plan. The biggest mistake most people make in marketing and sales discussions: everyone generates great ideas, but then, after a couple of weeks, enthusiasm fades. People feel frustrated and deflated because nothing has been implemented, or they stop attending altogether due to a lack of accountability.

Assign someone from your team to manage, facilitate, and hold everyone accountable. This person will ensure that these meetings are not just brainstorming sessions with random ideas but structured and well-organized conversations.

Measurement is key

You’re wasting money if you don’t focus on numbers because you can’t determine what is and isn’t working for your law firm’s business development initiatives without precise data on the immediate outcomes. If you’re dedicated to continuously expanding your law practice, ensure you manage this growth effectively. 

How many contacts do we have now? How many phone calls are coming to our office? Where are these people coming from? What steps can we take this week to capitalize on this? All these questions are crucial. 

Put the client first

People don’t buy products; they buy solutions to their problems. The most effective marketing frequently focuses on drawing notice to or demonstrating that you comprehend and have solutions for handling challenging consumer issues. Developing a client-centered strategy keeps customers coming back in addition to bringing them in. Being understood is one of the most potent emotions.  

Business development is not the same as marketing

Marketing and business development are not interchangeable terms. Having someone skilled in marketing doesn’t mean they can create an effective plan for growing the firm, and vice versa. Still, having both on your team is smart because they bring different skills.Focus on these four pieces of advice, and you will definitely see your business grow. If you’d like to find out more tips on how to elevate your business, check out my new book – Amazon’s top #1 Best Seller: ‘Fix My Boss: The Simple Plan to Cultivate Respect, Risk Courageous Conversations, and Increase the Bottom Line.’