For many solo and small law firms, marketing starts without a real budget.
Money gets spent when something seems important. A new website this year. A few Google Ads next year. Maybe a sponsorship if someone asks. Before long, you’ve invested thousands of dollars without a clear plan for where the money went or what
When marketing results fall short, the easiest solution seems obvious.
Spend more.
Increase the Google Ads budget. Buy more social media ads. Sponsor more events. Hire another marketing vendor.
Sometimes that works.
But many law firms discover that doubling their marketing budget does not double their growth. In some cases, it barely moves the needle
Every few months, a new marketing trend seems to take over the conversation.
One year it’s TikTok. Then it’s short-form video. Then AI. Then GEO. Then some new advertising platform that promises to change everything.
For law firm owners, it can feel like the rules are constantly changing.
The pressure to keep up is real.
Most solo lawyers know they need to do some marketing. But between billable hours, admin work, and trying to have a life, it’s easy for marketing to fall off the list. The problem is that when you stop marketing, your pipeline dries up, then you have to scramble to fill it again.
You don’t need
Most solo and small firm owners know they should be marketing more. They’ve got lists of ideas, maybe even a spreadsheet or a dusty PDF called “Marketing Plan.” But for all the planning, not much actually happens. Weeks go by. Then months. And the plan quietly dies.
It’s not because the plan itself was bad.
Many law firms don’t utilize a marketing plan (or they think they do, but in reality fall very short). The truth is that a marketing plan sets the foundation for understanding your ROI. This article will explore what exactly makes up a marketing plan and how you should implement it in your firm.
What Constitutes
As a business owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned
New York City Mayor Ed Koch was well-known for asking a single question, whether speaking to audiences at public gatherings or to reporters, “How’m I doin’?”
June is the middle of the year and a good time to review how you are doing with your Marketing activities.
Conduct a quick audit. Consider how much time
In the modern competitive world marketing isn’t just a fancy word but a cornerstone of every firm. According to the recent McKinsey report, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers. Let’s discuss how to