As a business owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned
In the marketing world, you’ll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing “plan” and a marketing “strategy.” However, there is a very distinct difference.
New York City Mayor Ed Koch was well-known for asking a single question, whether speaking to audiences at public gatherings or to reporters, “How’m I doin’?”
June is the middle of the year and a good time to review how you are doing with your Marketing activities.
Conduct a quick audit. Consider how much time
In the modern competitive world marketing isn’t just a fancy word but a cornerstone of every firm. According to the recent McKinsey report, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers. Let’s discuss how to
Marketing is not a one-size-fits-all solution. It requires you to think strategically about your time, money, and who you’re marketing to.
Speaking from personal experience, if you don’t think strategically, you risk burning out and wasting a lot of time and money. There are three common mistakes I see lawyers make when implementing a marketing
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.
Hundreds of law firms neglect
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it.
A great list has a few components. It’s usually
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become