Most solo lawyers know they need to do some marketing. But between billable hours, admin work, and trying to have a life, it’s easy for marketing to fall off the list. The problem is that when you stop marketing, your pipeline dries up, then you have to scramble to fill it again.
You don’t need
Most solo and small firm owners know they should be marketing more. They’ve got lists of ideas, maybe even a spreadsheet or a dusty PDF called “Marketing Plan.” But for all the planning, not much actually happens. Weeks go by. Then months. And the plan quietly dies.
It’s not because the plan itself was bad.
Many law firms don’t utilize a marketing plan (or they think they do, but in reality fall very short). The truth is that a marketing plan sets the foundation for understanding your ROI. This article will explore what exactly makes up a marketing plan and how you should implement it in your firm.
What Constitutes
As a business owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned
New York City Mayor Ed Koch was well-known for asking a single question, whether speaking to audiences at public gatherings or to reporters, “How’m I doin’?”
June is the middle of the year and a good time to review how you are doing with your Marketing activities.
Conduct a quick audit. Consider how much time
In the modern competitive world marketing isn’t just a fancy word but a cornerstone of every firm. According to the recent McKinsey report, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers. Let’s discuss how to
Marketing is not a one-size-fits-all solution. It requires you to think strategically about your time, money, and who you’re marketing to.
Speaking from personal experience, if you don’t think strategically, you risk burning out and wasting a lot of time and money. There are three common mistakes I see lawyers make when implementing a marketing
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.
Hundreds of law firms neglect