This blog was submitted by David Arato, owner of Lexicon Legal Content
In the ultra-competitive world of legal content marketing, law firms are fighting tooth and nail for those big, obvious keywords. Personal injury attorney. Divorce lawyer near me. Criminal defense lawyer. But while the industry giants duke it out with million-dollar
In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen
Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two primary methods for achieving this with digital ads: Paid Search and Paid Social. They are fundamentally different despite being rooted in driving traffic and
Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google, and the leads will roll in. But the reality is more complicated. Even if SEO lands your website on page one, it doesn’t inherently deliver
Marketing as a team allows law firms to combine diverse skills, share responsibilities, and maximize their outreach efforts. Here’s how lawyers can effectively market their services by leveraging teamwork:
1. Define Roles and Responsibilities
Business development and marketing are critical in attracting and retaining clients in the highly competitive legal industry. Senior lawyers, often occupied with case strategy and client representation, can tap into the potential of their junior associates to build a more substantial, more visible presence in the marketplace. By mentoring and collaborating with juniors, senior lawyers
For juniors keen to get started with marketing and business development yet feel they don’t have the experience or bench strength to market their services, consider marketing your partners.
Junior associates can be critical in enhancing their partners’ professional reputation and business development efforts. While their primary focus is often on drafting documents, conducting research
Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you’ve put time and effort into crafting valuable content. However, it’s essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate
One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Awards
Do you have a LinkedIn profile?
If so, when did you last update it? Share an article? Comment on a colleague’s article or post?
If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave