You must know what you want to achieve with social media before you start marketing yourself on a platform. Most lawyers say they want the typical results such as likes, engagement, and followers. However, this leads us to the first two mistakes people make with social media: they have the wrong expectations and measure their
Arguably the biggest hesitation lawyers have about doing more video content is that they don’t like how they look on camera. And that’s understandable since many of us are self-conscious about our appearance or the way our voice sounds. However, if your videos are part of your branding, you’re showing off exactly what people will
If you’ve looked into any kind of marketing for your law firm, you’ve likely been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing.
Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients
If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on social media. So how do you make it happen for your firm’s page?
Because social
A robust referral network is a lawyer’s best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead.
It’s an absolute dream of an arrangement, but it doesn’t happen without laying the right groundwork. While participating in local networking events and keeping your information current
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Not sure if you knew this or not, but lawyers aren’t exactly the most beloved professionals in our society. You’re generally distrusted, and people are very hesitant to engage with you (as marketers, we know how that feels because we’re right there with you).
However, lawyers need to establish trust quickly. Otherwise, you risk losing
Webinars are a great way to get in front of potential clients and referral sources to educate them on all the ways you can help. The downside is that people are pretty busy, and it’s easy to overlook that fact when you compare how busy you are (because no one is busier than a busy
41% of lawyers need more time to devote to marketing. 55% of those same lawyers handle marketing themselves, which is potentially why they have a capacity problem to begin with.
Why This Is a Problem
The first group, which said they needed more capacity to devote to marketing, understood that there was something their firm