I was talking to a lawyer who wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to first opt into the emails before he sent the newsletter. In other words, he wanted to send his list an
Every December reporters at industry magazines and newsletters look at the year ending and summarize the highlights. Then, they look ahead to the trends and legal issues for the new year.
This is a great moment for you to look into the future and predict what the next 12 months will bring for your clients’
Word-of-mouth marketing is a timeless and powerful tool for influencing decisions and driving sales. In the past, this involved one person telling another or pointing them toward a product or service during face-to-face conversations. It has and will continue to be one of the most common ways law firms market their firms.
Today, the mentality
People want to work with the expert. If you run a general practice or are a door lawyer, then you are NOT an expert. It also means that you’re spending time doing things you don’t particularly enjoy doing just to keep business coming through the door. (We also realize you can’t explicitly call yourself an
Social media is a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Instagram, your business accounts need a more strategic approach.
One part of that strategy is creating informative and relevant content that showcases your expertise
You must know what you want to achieve with social media before you start marketing yourself on a platform. Most lawyers say they want the typical results such as likes, engagement, and followers. However, this leads us to the first two mistakes people make with social media: they have the wrong expectations and measure their
Arguably the biggest hesitation lawyers have about doing more video content is that they don’t like how they look on camera. And that’s understandable since many of us are self-conscious about our appearance or the way our voice sounds. However, if your videos are part of your branding, you’re showing off exactly what people will
If you’ve looked into any kind of marketing for your law firm, you’ve likely been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing.
Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients
If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on social media. So how do you make it happen for your firm’s page?
Because social