Time is always tight in a law firm. Between court deadlines, client meetings, and everything in between, the idea of “marketing” often falls to the bottom of the list right next to “clean out inbox” and “organize desk drawer.” But here’s the thing: not all marketing tasks require a full afternoon or a huge strategy

Someone just filled out your contact form. Or maybe they downloaded a checklist. Either way, they’ve shown interest. This is the moment when your firm is top of mind, and most firms waste it.

Instead of sending a timely, thoughtful follow-up, they do… nothing. Or maybe they send a one-line confirmation that doesn’t help the

You did a great job. The client thanked you. Maybe they even left a glowing review. But months go by, and you realize they’ve never sent anyone your way. It’s not that they didn’t have a good experience. It’s that good experiences alone don’t lead to referrals.

Referrals don’t just happen. They come from clarity

General consumers get ~20-40 promotional emails a day, whereas professionals and business owners get upwards of 70. You know exactly the ones we’re talking about. Odds are, you delete most of them without reading or opening them. Though you may see them as useless junk, marketers track these diligently. 

For instance in 2023, a “birthday

People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters

Law firms are usually pretty good at generating leads. They’ve got ads running, SEO dialed in, intake forms set up—but once a lead comes in, it often just sits there. No follow-up, no reminders, no value-add. Just silence.

That silence is a problem. Because while you’re waiting for a lead to “decide,” some other firm

Your Website Isn’t a Lead Machine. It’s a Conversion Tool.

A lot of lawyers ask why their website isn’t generating leads. The better question is: are you making the most of the traffic you’re already getting? Your website doesn’t create demand out of thin air. It supports it. People land on your site because something

You have a Facebook presence. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content. You’re doing everything right and you’re likely assuming a lot of people are seeing your content. However, lawyers quickly

When it comes to Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel, and still fail. Why? Because it didn’t get in front of the right people. However, Facebook’s ad platform gives you a tremendous amount of autonomy over who sees your ads, and more importantly, the

Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The only way to identify whether they are right for you is by asking