General consumers get ~20-40 promotional emails a day, whereas professionals and business owners get upwards of 70. You know exactly the ones we’re talking about. Odds are, you delete most of them without reading or opening them. Though you may see them as useless junk, marketers track these diligently.
For instance in 2023, a “birthday
People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters
Law firms are usually pretty good at generating leads. They’ve got ads running, SEO dialed in, intake forms set up—but once a lead comes in, it often just sits there. No follow-up, no reminders, no value-add. Just silence.
That silence is a problem. Because while you’re waiting for a lead to “decide,” some other firm
A lot of lawyers ask why their website isn’t generating leads. The better question is: are you making the most of the traffic you’re already getting? Your website doesn’t create demand out of thin air. It supports it. People land on your site because something
You have a Facebook presence. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content. You’re doing everything right and you’re likely assuming a lot of people are seeing your content. However, lawyers quickly
When it comes to Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel, and still fail. Why? Because it didn’t get in front of the right people. However, Facebook’s ad platform gives you a tremendous amount of autonomy over who sees your ads, and more importantly, the
Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The only way to identify whether they are right for you is by asking
Too many law firms try to market to everyone and end up connecting with no one. It might feel safe to cast a wide net, but it usually leads to underwhelming leads, tire-kickers, or clients who aren’t a great fit. The truth is, not all clients are worth your time and that’s okay.
The goal
A lot of solo and small firm attorneys think they can’t compete with the big firms because they don’t have a huge marketing budget. But money isn’t always the deciding factor—strategy is. The truth is that some of the most effective marketing moves don’t cost much at all.
If you’re trying to grow your firm
You can do a great job for someone, but that doesn’t mean they’ll remember your name in six months. People move on. They forget. And when a legal issue pops up, they either Google a solution or ask a friend for a referral—often without thinking twice about who helped them last time.
That’s not because