Would you make an emotional love confession to your toothbrush? Would you tell your favorite joke to a glass of water? If you answered “no” twice, take a minute to think about why those answers were so easy, and yet you don’t bat an eye about marketing to robots.
When we say robots, we’re referring
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.
Hundreds of law firms neglect
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it.
A great list has a few components. It’s usually
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar?
If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is.
To
From the Archives
Ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.” Their “market-of-one” approach does not mean you only market to one client. Obviously, starvation would quickly follow.
This is also commonly referred to as client-centric marketing and business development.
They mean that instead of focusing your
Recently I was featured on Spotlight Branding’s newest venture—the podcast CENTER STAGE.
John Hinson and I had a great conversation about the importance of social media for lawyers and finding a way to embrace it. I have to admit that I certainly was not an early adaptor. Find out how I eventually found the value
I am honored to announce that I am the winner of the Daily Business Review—Best of Awards for Legal Business Development Coach. I’m thrilled! Why this year? Let’s take a closer look.
Sometimes it’s hard to see the impact of our business development initiatives. It took some refocusing and connecting the dots.
For the
If looking at your email inbox makes you feel overwhelmed and anxious, then you’re in the same boat as most of the lawyers we work with. Good email management is an underrated skill, but it can free your mind up for more important pursuits. However, if you’ve never tried to come up with a system
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” —Tom Peters in Fast Company
We’ve said it many times – video is a great way to