A lot of solo and small firm attorneys think they can’t compete with the big firms because they don’t have a huge marketing budget. But money isn’t always the deciding factor—strategy is. The truth is that some of the most effective marketing moves don’t cost much at all.
If you’re trying to grow your firm
You can do a great job for someone, but that doesn’t mean they’ll remember your name in six months. People move on. They forget. And when a legal issue pops up, they either Google a solution or ask a friend for a referral—often without thinking twice about who helped them last time.
That’s not because
Most people don’t know how the legal process works. They have questions, concerns, and hesitations—and they go online looking for answers. That’s your opportunity.
A webinar is one of the easiest ways to show potential clients that you understand their situation and can actually help. You’re not pitching. You’re educating. And that positions you as
If you’re running ads, paying for SEO, or outsourcing social media—but not tracking what’s working—you’re flying blind. It doesn’t matter how good a marketing idea sounds if you don’t know whether it’s actually bringing in clients. Most small firms can’t afford to waste money on guesswork.
Tracking ROI (return on investment) isn’t complicated, but it
This blog was submitted by David Arato, owner of Lexicon Legal Content
In the ultra-competitive world of legal content marketing, law firms are fighting tooth and nail for those big, obvious keywords. Personal injury attorney. Divorce lawyer near me. Criminal defense lawyer. But while the industry giants duke it out with million-dollar
In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen
Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two primary methods for achieving this with digital ads: Paid Search and Paid Social. They are fundamentally different despite being rooted in driving traffic and
Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google, and the leads will roll in. But the reality is more complicated. Even if SEO lands your website on page one, it doesn’t inherently deliver
Marketing as a team allows law firms to combine diverse skills, share responsibilities, and maximize their outreach efforts. Here’s how lawyers can effectively market their services by leveraging teamwork:
1. Define Roles and Responsibilities
Business development and marketing are critical in attracting and retaining clients in the highly competitive legal industry. Senior lawyers, often occupied with case strategy and client representation, can tap into the potential of their junior associates to build a more substantial, more visible presence in the marketplace. By mentoring and collaborating with juniors, senior lawyers