There are more law firms than good spots on the first page of Google. About 60% of people will choose one of the first three organic results. The frustrating part, at least as it pertains to lawyers, is that these spots are not merit-based. They are given out to the highest bidder (the first four
Here’s a refreshing bit of content for you – cheap marketing! And here’s the best part – these ideas will actually produce results because they’ve been proven. Will these result in your phone ringing off the hook and hundreds of leads busting down your door? It’s unlikely, but these will generate results over time.
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If the blog articles on your website are 3-4 paragraphs covering a current event and telling people if they ever find themselves in that situation to call your firm…then please stop writing blogs. They aren’t actually providing value. Your blog isn’t supposed to be an SEO graveyard full of keywords that you hope will get
Welcome to the first month of your best year ever.
Not convinced? You should be because it could be.
Here’s a plan to make this month, the month, that everything changes for you and your law firm. Here’s how: DECIDE to market differently from this point forward.
DECIDE is an acrostic for the 6 steps
We have many faces. The way someone acts at a Phish show is not the same way they’d present themselves as the head of a law firm. How we are with our children is not how we are with our lifelong friends. While many people know and accept this, lawyers struggle with the same concept
I recently watched the Harry Potter movies with my eldest daughter, Elliana. She likes them more than I do, but I love her enough to invest the time doing what she wants to do.
If you recall in the Harry Potter movies, they have newspaper articles with talking pictures.
I determined that authors should model
First impressions are everything, and today’s consumers usually get their first impressions online. Your website is one of your firm’s most important assets. It’s your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn’t make a good impression, people will leave as quickly
When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing.
Compared to other types of digital marketing it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For
Before I start, one thing I’ve learned during my time in the industry is that when it comes to legal awards, “you’ve got to be in it to win it.” You might not think your firm is in with a chance, however if you apply for the right categories, you will have more of a
You may have heard of the phrase “agile marketing” recently, and if you have no idea what it means, you’re not alone. On the other hand, you may have panicked at the thought of other firms doing this and getting ahead of you. Ironically, it’s this feeling that has created agile marketing. It’s a term