For juniors keen to get started with marketing and business development yet feel they don’t have the experience or bench strength to market their services, consider marketing your partners.
Junior associates can be critical in enhancing their partners’ professional reputation and business development efforts. While their primary focus is often on drafting documents, conducting research
Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you’ve put time and effort into crafting valuable content. However, it’s essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate
One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Awards
Do you have a LinkedIn profile?
If so, when did you last update it? Share an article? Comment on a colleague’s article or post?
If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave
If you were looking for a caterer, which company would you choose: the one whose website only has their contact info or the one with 20 five-star reviews on Google?
If you picked door #2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be.
That isn’t true for law firms.
Why? It isn’t because your subject matter is
Over the last couple of years, engagement on LinkedIn has been booming. According to its parent company, Microsoft, the platform got so popular in 2021 that its overall revenue jumped 36% in the fourth quarter alone. And it hasn’t really slowed down since.
This is great news for you, because more people using the platform
As a business owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider given the constant complaints about inflation and rising costs. However, not only do you deserve to be paid well for your work, but ensuring you can charge a
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. The truth is that the more you give, the more you’ll receive in the long run. Gatekeeping all of your expertise won’t convince people that you’re the right person for the job. Many consumers will