First impressions are everything, and today’s consumers usually get their first impressions online. Your website is one of your firm’s most important assets. It’s your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn’t make a good impression, people will leave as quickly
Marketing Tips
Everything You Need to Know About Email Marketing
When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing.
Compared to other types of digital marketing it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For…
Legal Awards – The Basics
Before I start, one thing I’ve learned during my time in the industry is that when it comes to legal awards, “you’ve got to be in it to win it.” You might not think your firm is in with a chance, however if you apply for the right categories, you will have more of a…
What Is Agile Marketing?
You may have heard of the phrase “agile marketing” recently, and if you have no idea what it means, you’re not alone. On the other hand, you may have panicked at the thought of other firms doing this and getting ahead of you. Ironically, it’s this feeling that has created agile marketing. It’s a term…
Legal Directories – The Basics
What are legal directories?
Simply, legal directories are listings of law firms. The most prominent directories rank law firms and their lawyers with the intention of guiding consumers to the best lawyers for their legal problem. Some of them target private clients, other are more focused on corporates and corporate counsel.
Most directories don’t charge…
Multiply Referrals Using Your Book
Increasing referrals is one of the fastest ways to grow your revenue. One metric on your dashboard should be: “# of Referrals this month.” But asking for referrals can feel awkward if not done properly. Here’s a way to make asking for, and receiving, referrals easier for everyone.
Having a book is one of the…
How to Get the Most Out of YouTube for Your Firm
YouTube is a massive search engine, thanks in part to it being a Google property, but also because video as a consumption medium is becoming increasingly popular. So how can law firms utilize this database to have a successful presence? Here’s the info:
Who It’s For
YouTube is one of the biggest search engines in…
PPC for Lawyers: Why You Shouldn’t Blindly Follow Google Ads Recommendations
Pay-per-click (PPC) advertising is an indispensable tool in the arsenal of any modern law firm’s marketing strategy. It offers the power to get your firm in front of potential clients at the exact moment they’re seeking legal help online. However, the efficacy of PPC and Google Ads hinges not just on the investment of funds…
5 Tips for Crafting Effective Email Newsletters
Email isn’t dead. In fact, it’s more effective than ever. It increases your chance of referrals and repeat business and (even better), it’s super cost effective. I do realize that there are some ethical concerns about CANSPAM, domain blacklisting for spam, and more. However, the good news is that if you run your emails through…
How Do Algorithms Work? An Explanation
ALL HAIL THE MIGHTY ALGORITHM.
You’ve likely heard that term a lot, but it usually doesn’t come with much explanation because search engines and social media sites like to keep their unique algorithms more secretive than KFC’s original recipe.
But not everything is a giant mystery. Here’s everything that is known so far:
The Definition…