Most solo lawyers know they need to do some marketing. But between billable hours, admin work, and trying to have a life, it’s easy for marketing to fall off the list. The problem is that when you stop marketing, your pipeline dries up, then you have to scramble to fill it again.

You don’t need a complex marketing strategy to keep your practice moving. You need a simple, minimum viable plan. Something you can execute in less than an hour or two each week that still keeps your name visible and your leads coming in.

Here’s what that plan looks like.

Step 1: One Channel for Visibility

Pick one marketing channel where your potential clients or referral partners spend time. That could be LinkedIn, email, or even a local networking group. The key is to commit to one place where you show up consistently.

If you post once a week on LinkedIn or send a monthly newsletter, that’s enough to remind people you exist. Visibility matters more than volume.

Step 2: One Content Format You Can Stick With

You don’t need to write a blog, host a podcast, and make videos. Pick one content format you can create regularly without dreading it.

If you like writing, do short posts or emails. If you’re more comfortable talking, record quick videos or audio tips. Consistency is more important than trying to do everything.

Step 3: One Networking Habit

Relationships still drive most referrals. Set a simple networking habit: one coffee, call, or catch-up email per week. It can be with a past client, a referral source, or a peer.

It doesn’t have to be transactional. Just staying in touch keeps you top of mind when they hear of someone who needs your help.

Step 4: One Follow-Up Process for Leads

When someone contacts you, don’t rely on memory to follow up. Create a simple follow-up process: an immediate reply, a check-in a week later, and a reminder a month later if you haven’t heard back.

This can be done with calendar reminders or basic CRM tools. The point is to stay in front of leads who aren’t ready to hire right away.

Step 5: One Place to Collect Reviews

Reviews build credibility. Pick one platform, like Google, where you collect reviews and build the habit of asking clients to leave one when their matter wraps up.

You don’t need reviews everywhere. But a steady stream in one place makes a difference when someone searches for you.

Keep It Simple, Keep It Moving

You don’t need to overhaul your entire practice to market effectively. One channel, one content format, one networking habit, one follow-up process, and one review platform. That’s it.

If you do these things consistently, you’ll stay visible enough to keep your pipeline healthy without sacrificing all your time. Marketing doesn’t have to be complicated. It just has to get done.