Navigating the Turbulent Waters in an Evolving Legal Marketplace
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)
When it comes to content, depending on the industry, things like clicks, engagements, and views become…
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)
The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But…
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not…
You’ve probably heard the statement “Content Is King” before. But do you know why?
Here’s the thing about content. Because everyone engages your content no matter where they come from — leads, referrals, people that are in your existing network, colleagues, people that find you online — no matter where somebody comes from or how…
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display.
Many lawyers make the mistake of having their blog be a news hub where…
When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that they can only win by chasing them. While this might be true for celebrities, food bloggers, and Nike, in our experience, lawyers won’t convert social…
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients?
Take a moment and think through the clients you’ve worked with over…
A few years ago I wrote in my blog – In Black and White blog: Are you developing business by optimism and serendipity? Here was some of the insights I shared with readers to develop business with intention and strategy.
Increasing your Credibility: Where can you give speeches to reach your prospective clients or referral…
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…
It isn’t always enough to set your goals and the strategy you are going to use to get there. Sometime we need a little inspiration or maybe a lot of inspiration! One of my favorite contributors to Inc. Magazine is Jeff Haden and last year he came up with a truly amazing compilation of 50 …
