Navigating the Turbulent Waters in an Evolving Legal Marketplace
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients?
Take a moment and think through the clients you’ve worked with over…
A few years ago I wrote in my blog – In Black and White blog: Are you developing business by optimism and serendipity? Here was some of the insights I shared with readers to develop business with intention and strategy.
Increasing your Credibility: Where can you give speeches to reach your prospective clients or referral…
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…
It isn’t always enough to set your goals and the strategy you are going to use to get there. Sometime we need a little inspiration or maybe a lot of inspiration! One of my favorite contributors to Inc. Magazine is Jeff Haden and last year he came up with a truly amazing compilation of 50 …
Do something every single day, has been my mantra for many years. Why, because it’s much easier to commit to small tasks. And those small tasks can accumulate and become a tidal wave. As the saying goes, How do you eat an elephant…one bite at a time.
That is what business development can feel like……
Over the past seven years at Spotlight Branding, we’ve worked with hundreds of lawyers across the country. In that time we’ve had literally thousands of conversations with attorneys. And one of the things that jumps out at me, looking back on those conversations, is how often marketing decisions are driven by tools instead of strategy.…
Everyone knows that the purpose of marketing your law practice is bringing in new clients… right?
Well, yes. But that’s only part of the story. In fact, it’s just as important that your marketing keeps the wrong clients out of your law practice. Here’s what I mean by the “wrong” clients. Have you dealt with …
Marketing meetings are important. But sometimes they’re just an excuse for inaction. Talk is cheap. Buy-in and action are key. I have attended many a marketing meeting over the years, and unfortunately, many have resulted in inaction.
My friend Larry Smith and Richard Levick of Levick Communications wrote 365 Marketing Meditations: Daily Lessons for Marketing …
I’m no Chicken Little, but I do have a sinking feeling about our profession. In my more than four decades as a lawyer, I have seen huge changes, not the least of which include:
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Lawyers should do the kind to work they enjoy and for the clients they like. Duh, you may say, thinking that that is a simplistic and obvious statement. Not so fast. That may be the ideal, but not often accomplished. According to David Maister in his famous book True Professionalism (pages 23-24) he found in…
