Navigating the Turbulent Waters in an Evolving Legal Marketplace
My friend Candace Duff is a litigator, mediator and author. Between the two of us we have self-published 10 books. You can say, “we know the ropes.” And most importantly what a book can do for your practice. We have collaborated here to inspire you to consider what a book could do for you.
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When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients?
Take a moment and think through the clients you’ve worked with over…
We are excited to welcome Lee Frederiksen, Ph.D to Legal Marketing Blog; he is the managing partner at Hinge Marketing.
Today we are going to explore how thought leadership marketing works.
Black: When did thought leadership take hold in the world of marketing?
Frederiksen:Although it may seem like it’s been around forever, the…
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…
It isn’t always enough to set your goals and the strategy you are going to use to get there. Sometime we need a little inspiration or maybe a lot of inspiration! One of my favorite contributors to Inc. Magazine is Jeff Haden and last year he came up with a truly amazing compilation of 50 …
First—was 2018 what you imagined it would be? Oh, you didn’t really think about what you wanted to accomplish in 2018? You just went where the crisis-of-the-day lead you? From one overwhelmed day to another. Then when it was all over and you looked around, there was nothing in the pipeline? Panic set in and…
Relationships are critical when it comes to business development. That’s why so many lawyers spend time networking and building relationships.
But there’s something that a lot of lawyers don’t seem to pick up on… which is that creating a great first impression isn’t enough!
We’ve all been there – a great conversation with a potential…
Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging?
For most lawyers, the first item on that list is their network – their relationships. Your network of current clients, past clients, colleagues, supportive family and friends, and…
Over the past seven years at Spotlight Branding, we’ve worked with hundreds of lawyers across the country. In that time we’ve had literally thousands of conversations with attorneys. And one of the things that jumps out at me, looking back on those conversations, is how often marketing decisions are driven by tools instead of strategy.…
Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is not. Too often it is where the plan falls apart. Remember that discussions, meetings, and planning are only the start. The key is taking ACTION. The big question… What actions should…
