Getting a bad online review hits harder than it should. Especially when it’s unfair, exaggerated, or flat-out wrong.
You’ve worked hard to build a good reputation. You’ve stayed late, answered emails on weekends, and kept your promises. Then someone with a grudge or a short memory decides to torch you online.
So, what now?
This
If there’s one thing clients want from a lawyer, it’s clarity. Not just in the outcome of the case, but in the way you talk to them. The way you explain things. The way you listen.
Even if you’re great at your job, poor communication can chip away at trust faster than anything else. And
There’s no shortage of advice about attracting new clients. But what about the clients who already paid you? The ones who sent their cousin your way, or told their book club about your work? Those people matter a lot. And the way you treat them after the invoice is paid says just as much about
There are two types of lawyers when it comes to follow-up: the ones who forget entirely and the ones who sound like a corporate chatbot. Neither one is doing themselves any favors.
The truth is, most of your leads don’t convert on the first contact. That’s not because they’re disinterested. It’s because they’re busy, overwhelmed
Most lawyers know they shouldn’t drown clients in legal jargon. But avoiding it is harder than it sounds. Legal terms are baked into how you think and talk about cases, and what feels basic to you might be confusing to everyone else.
The challenge is translating those terms without sounding like you’re talking down to
You can do a great job for a client, and they’ll still never think to leave you a review. Not because they didn’t appreciate your work, but because it didn’t occur to them.
That’s why you have to ask. The good news? Most people are happy to leave a review if you make it easy
You can deliver great service, win a case, and get a glowing thank-you, then never hear from that client again. Not because they were unhappy. Not because they found someone better. But because life moved on and you didn’t stay in touch.
Most lawyers assume past clients will think of them when the next need
You had a great consultation. The potential client seemed interested. Then you never hear from them again. What happened?
A lot of people assume silence means rejection. But in most cases, it just means the client got distracted. Life got in the way. And since you didn’t follow up, they moved on—or forgot. This is
You’ve probably been here before: You deliver a major victory for an important client—one that exceeds expectations. You’re happy for them, but you’re especially excited about what the big win may represent for you: more business, more notoriety, more happiness!
But it doesn’t happen. Not only does the client decline to send referrals to your
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do