You can do a great job for a client, and they’ll still never think to leave you a review. Not because they didn’t appreciate your work, but because it didn’t occur to them.

That’s why you have to ask. The good news? Most people are happy to leave a review if you make it easy for them and ask in a way that feels natural. The key is to know when and how to bring it up without sounding uncomfortable.

Here are some scripts you can use, depending on the situation.

When a Client Thanks You Directly

If a client says thank you at the end of their case or sends a kind email, that’s your opening.

Script: “I really appreciate your kind words, thank you! If you have a minute, would you mind sharing that in a quick Google review? It helps other people know what to expect when they’re looking for help with [practice area]. I can send you the link if that’s easier.”

This works because it’s tied to a compliment they’ve already given. You’re just asking them to repeat it where others can see it.

At the End of a Positive Case Outcome

When you deliver good news, you have an easy path to the ask.

Script: “I’m glad we got a good outcome here, thanks again for trusting me with this. If you ever have a minute, would you mind leaving a quick review about your experience? It helps others who are in a similar spot know they’re in good hands. I can text you the link if that’s easier.”

In a Follow-Up Email After the Case Closes

If you don’t ask during the final conversation, send a follow-up email a week or two later.

Email Script: Subject: Quick Favor

Hi [Name],

I hope you’re doing well. I wanted to thank you again for working with me on your [case type]. If you were happy with how things went, would you mind leaving a quick review? It helps other people looking for help with [practice area].

Here’s the link: [Insert link]

Thanks again, and let me know if I can ever help with anything else.

Best, [Your Name]

If You’re Following Up on a Referral

If a client refers someone to you, that’s a great time to ask for a review.

Script: “Thank you again for sending [referral name] my way, I appreciate it! If you ever have a minute, I’d be grateful if you could share your experience in a Google review. It helps other folks know what it’s like to work with me. I can send you the link if that helps.”

Keep It Simple and Direct

The key to all of these scripts is that they’re short, direct, and personal. You’re not begging for a favor, you’re asking for a small action from someone who already appreciated your help.

Clients won’t think it’s weird unless you make it weird. Just ask clearly, offer the link, and thank them for considering it. That’s it.

If you want to make it even easier, create a direct link to your Google review page and save these scripts somewhere you can access them quickly. That way, asking becomes just another step in closing out a client file.