Increasing referrals is one of the fastest ways to grow your revenue. One metric on your dashboard should be: “# of Referrals this month.” But asking for referrals can feel awkward if not done properly. Here’s a way to make asking for, and receiving, referrals easier for everyone.
Having a book is one of the
Don’t roll your eyes. Law firm clients can be loyal. And maybe if you’re a criminal defense or family lawyer, having loyal, returning clients might look weird on paper, but it doesn’t necessarily mean what you think it is.
First, according to Bain & Company and Harvard Business School, increasing customer/client retention rates by 5%
Conferences and in person networking events are back. Time to polish your skills so you may expand your circle of contacts, whether at an industry event or a bar association meeting.
Use these 25 tips to help you build better connections at any event you attend. Advance planning will improve your execution for some tactics
Being able to speak powerfully is a skill we can all use. Whether you are speaking to colleagues, partners, clients, or your spouse and kids. Julian shares his Seven Deadly Sins of Speaking and most importantly, tips that will help you be a better speaker so that others will listen—he delivers on his title.
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call.
“Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify
Never throughout history has a man who lived a life of ease left a name worth remembering.”
—Theodore Roosevelt
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is