Being able to speak powerfully is a skill we can all use. Whether you are speaking to colleagues, partners, clients, or your spouse and kids. Julian shares his Seven Deadly Sins of Speaking and most importantly, tips that will help you be a better speaker so that others will listen—he delivers on his title.
Building Relationships
Turn More Consultations into Happy Clients with This Simple Mindset Switch
By Marc Cerniglia on
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead…
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
By Marc Cerniglia on
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call.
“Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family…
Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from…
The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end…
Ten Opportunities to Improve Your Law Firm Marketing: Practical strategies you can use to grow your practice.
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify…
Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
By Marc Cerniglia on
Never throughout history has a man who lived a life of ease left a name worth remembering.”
—Theodore Roosevelt
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is…
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
By Marc Cerniglia on
The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process…
7 Networking Ideas and Tips for Attorneys
Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you’re not sure where to start, here are several options!
1. Social Media…
How the Right Content Strategy Makes All of Your Marketing More Effective
By Marc Cerniglia on
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went…