If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end
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Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify…
Never throughout history has a man who lived a life of ease left a name worth remembering.”
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is…
The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process…
Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you’re not sure where to start, here are several options!
1. Social Media…
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went…
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons.
At this point, you…
This is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things.
Retirement. What does that word mean to you? Old or wise, laid back or charging ahead? Playing endless rounds of golf or attending endless board meetings?
Retirement has certainly been redefined; we’re working well beyond sixty-five. All we have to do is look to the Supreme Court as a prime example. According to Bloomberg, in an article by David Ingold, the projected age when a justice will leave the Supreme Court is now about eighty-three. That’s a ten-year increase from the 1950s. Wow, that’s ten additional years of being relevant and contributing to the decisions of our country’s most important issues.
Okay, I get it. Not many of you have an appointment for life—or do you? I think it depends on how you look at it. Have you had a lifetime of helping and mentoring, or a passion for the arts, or maybe volunteering to make life better for so many others?
My next lawyer has had a lifetime appointment. Quite frankly, I believe it’s in his DNA, and he couldn’t have done it any other way. John Kozyak was one of the founders of a bankruptcy and complex litigation firm more than thirty-six years ago, and is currently the chairman of the board of the Parkinson’s Foundation. He is the force behind the enormously successful Minority Mentoring Picnic that fosters diversity in the legal profession.
Black: John, where did your deep-seated commitment to diversity come from?
Kozyak: Well, I grew up in a totally segregated community in Southern Illinois, just a few miles from St. Louis. I graduated from high school in 1966 in a class of about nine hundred students, and not a single one of them was black. Of course, black was not a term used then, and where I grew up, I never understood the mean prejudice that was everywhere surrounding me.
My mother was the kindest, most wonderful woman I ever met. Surrounded by hate and prejudice, my mother was a quiet, small civil rights leader. Before 1964, when the Civil Rights Act was enacted, the bathrooms and restaurants in St. Louis were legally segregated. When we went there to go shopping, my mother chose to sit on the segregated side of the Woolworth’s soda fountain counter. I’ll never forget her courage when people would call her an n-lover, and that’s when it started that I thought I could make a difference, and I would try.
I never spoke to a black person or a colored person or Negro until I was in the Army after college, but some would say I made up for it since.
Black: Well, John, I certainly can attest to that. So how did you focus on diversity as a young lawyer?
Kozyak: When I became a lawyer in 1975, I got involved in recruiting, and heard far too often, “If we could only find a good one.” That was code for someone who spoke like a white person, was unbelievably bright, articulate, well-dressed, and would not make waves—in other words, somebody who was far, far better than the people we were hiring.
Black: How did you happen to start the Minority Mentoring Picnic?
Kozyak: The University of Miami Law School had a program in the nineties and I loved being a mentor. The law school dropped the program, and I decided to pick it up and expand it.
My wife, Barbara, and I hosted receptions in our backyard for black law students at UM for several years before we had our first picnic. And we didn’t initiate or invent black lawyers and black law students getting together for a picnic either; we just decided we could help.
We had two hundred people come the first year. Barbara and my law partner, Detra Shaw-Wilder, served food, cleaned up, sent my mentor out for more hot dogs and beers. People brought food. And it was my first time to get a sweet potato pie, and I knew we were on to something.
The picnic grew. When we realized that many of the lawyers signing up to be mentors werewhite women and Hispanic men and women, we decided the second year to include every minority. We actually started looking for gays, lesbians, transgenders, Muslims, Christians, Dominicans, Haitians, disabled, women, and everyone else who might need a boost.
Now I’m so very proud, and know my mother would be proud, that I feel that we have the best diversity-oriented event in Florida—maybe the country. We bring everyone together for a day, and then, maybe, a lifetime.
There are so many good stories that resulted from the picnic. You can see the young children— Muslim, white, Hispanic, Asian—all of them playing together, and their parents enjoying it, their parents meeting new people. I’ve become close friends with many of my mentees, and I know that we have made a difference.
Black: What was your vision for your third act and when did you start thinking about it?
Kozyak: Strangely, I first started talking about retirement in my early forties as a way to rationalize my crazy workaholic lifestyle. I would tell people that I’d retire by fifty, or maybe teach a few classes, to get them off my butt about working too much.
In my late fifties, my mother and then my father were both diagnosed with Parkinson’s disease. It’s then that I recognized that I didn’t control everything in my life. I decided to live my life as if I was going to be diagnosed with Parkinson’s any day.
When I was approaching sixty, I decided I could do more than bill hours and make money. I also thought I should make up for all the hours I spent at my desk, in court, or on a plane, or up in the middle of the night, worrying about clients instead of people who loved me and whom I love.
Fortunately for me, that included a number of people I had worked with my entire career. I have the best partners and staff imagined.
Black: So what did you do?
Kozyak: I also wanted to go out on top. I have boxes of plaques and awards. I don’t tout my accomplishments, which have been many. I’m one of a handful of lawyers who are Fellows in both the American College of Bankruptcy and the American College of Trial Lawyers. I decided to officially slow down and sell my equity back to the firm a year before the recession of 2008. I was tired of hustling for work, and I thought I might have lost a little off my fastball.…
Continue Reading An Interview With Bankruptcy Attorney John Kozyak: A Journey to a Fulfilling Third Act
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with…
The following is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things.
Everyone knows that success in business is in direct correlation with the relationships one fosters. In the legal profession, relationships have been the foundation of building a practice or a career path. It was the only option before lawyers were allowed to advertise and certainly before social media.
Many internet marketers beat the drum about SEO and pay-per-click advertising. They have their place in a modern business development strategy, but they will never replace a good old-fashioned relationship.
So how do you build relationships that matter? One of the ways is to listen—be present. You never know where a seemingly insignificant conversation may lead. To listen is the greatest gift you can give another human being. We all know the feeling we get when someone isn’t listening. It’s dismissive and demeaning, certainly not conducive to building relationships.
There is a secret to building relationships that matter, relationships that are genuine and authentic. It’s about looking for opportunities to connect on common ground.
I spoke with a lawyer that is a master relationship builders. Clarissa Rodriguez is a shining example of why building relationships is the key to a practice you love. She’s a commercial litigator and an international arbitrator. She describes herself as becoming Indiana Jones.
Black: So Clarissa, I am dying to hear the backstory of you becoming Indiana Jones.
Rodriguez: Well, believe it or not, Indiana Jones raised me. I can recite any line from any of the first three films cold. At age nine, I boldly declared to my parents that I’d be an archeologist when I grew up. Instead of being proud or impressed, my parents were practical. They reminded me I didn’t like the outdoors. I’d prove them wrong and try to camp in our backyard, but I wouldn’t make it to sundown. Archeology seemed out of the question.
Despite the setback, I found myself taking church history courses, art classes, and getting a minor in anthropology in college. I didn’t, however, become an archeologist. I became an attorney.
My practice area has always been international. Miami being the hub between Latin America and Europe has afforded me the chance to work with international clients on cross-border investments, international arbitration, and litigation.
This focus drew me to professional organizations for international practitioners, like the Miami International Arbitration Society and the Florida Bar International Law Section. I volunteered for everything to get involved, and it paid off. Within a few years, I found myself voted on the executive council of the International Law Section, and later onto the executive board. I’m slated to become the fourth woman president of the International Law Section in thirty-eight years.
Every year, the International Law Section hosts a premier conference in Miami, titled the iLaw. The iLaw 2017 invited world renowned Donald S. Burris to be the keynote speaker. Mr. Burris’s work was characterized in the movie Woman in Gold.
As you may know, Woman in Gold is a film starring Helen Mirren and Ryan Reynolds, about Holocaust survivor Maria Altmann’s fight against the Austrian government to retrieve a series of Nazi-looted art taken from her family during World War II. It happens that Maria’s family had commissioned the artist Gustav Klimt to paint the portrait of her aunt, Adele Bloch-Bauer. He painted what would be called Woman in Gold, also known as Austria’s Mona Lisa.
Maria Altmann’s quest was to get back her family’s art collection. She hired a friend of the family, Randy Schoenberg. He was a solo practitioner renting a cubicle in the same building as Don Burris.
Black: Neither Randy nor Mr. Burris were big firm lawyers?
Rodriguez: No, neither. Amazing, right? Randy and Mr. Burris had been friends for years. Mr. Burris bumped into Randy in the elevator of his office building. He asked Randy what was going on and catching up, when Randy mentioned he had opened up his own firm and needed help with the Altmann case. Don agreed to help.
Black: So did either of them have experience in restituting looted art?
Rodriguez: No. Neither of them had experience retrieving art from anyone, much less looted art. Together they sued the Austrian government, and fought for eleven years to retrieve the artwork. They successfully argued before the Supreme Court and won the right to sue the Austrian government.
Once they had the right to sue Austria, they engaged in an international arbitration and won. The Austrian government was compelled to return the entire collection to the Altmann family, consisting of eleven pieces of art, setting the precedent for this kind of work.
The movie Woman in Gold chronicles the legal battle. And since then, Mr. Burris has become the preeminent legal expert in the field of looted art and its restitution. Hearing this, I knew I would enjoy his talk at the conference.
Black: How did it come about that you met Mr. Burris?
Rodriguez: The International Law Section was hosting an opening ceremony cocktail party for the iLaw conference, and I was asked to entertain Mr. Burris and his wife, a California couple in their seventies, and make them feel welcome. I was hooked.
Mr. Burris and his wife invited me to dinner, and by the end of the night, I had an invitation to their home in Los Angeles. We became instant friends, and he insisted I call him Don.
The next day, at the conference, his speech “From Tragedy to Triumph: Altmann, Benningson, and the Pursuit of Looted Art” was a splash of cold water on me. His work was impressive, inherently noble, and utterly captivating. For days I couldn’t stop thinking about Don’s lecture. It was an adrenaline rush.
Fast forward to a few days later, when you and I had our follow-up meeting to develop my practice. You knew I had lots of international work experience. And I remember we were trying to find the right one to explore and focus on. Casually, I mentioned the conference and began talking about Don, and suddenly your eyes widened. You screamed, and “Wait, stop!” Remember?
Black: Oh, yes, I do.
Rodriguez: You asked, “Why didn’t you start our session with this? Are you listening to what you’re saying?”
Honestly, no. I was telling you about meeting this amazing man with this incredible practice. And what you heard was me discuss the invitation to dinner, the invitation to visit in LA, and the invitation to stay in touch. It had not occurred to me that these invitations meant something. You recognized I had a connection with Don because of our mutual passion and his area of practice. It was international, historical, and unique; it was exactly what I wanted to do.…
Continue Reading An Interview with Litigator Clarissa Rodriguez: How I Became Indiana Jones