Building Relationships

Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from

If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end

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Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify

The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight

Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process

Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you’re not sure where to start, here are several options!

1. Social Media

This is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things.

Retirement. What does that word mean to you? Old or wise, laid back or charging ahead? Playing endless rounds of golf or attending endless board meetings?

Retirement has certainly been redefined; we’re working well beyond sixty-five. All we have to do is look to the Supreme Court as a prime example. According to Bloomberg, in an article by David Ingold, the projected age when a justice will leave the Supreme Court is now about eighty-three. That’s a ten-year increase from the 1950s. Wow, that’s ten additional years of being relevant and contributing to the decisions of our country’s most important issues.

Okay, I get it. Not many of you have an appointment for life—or do you? I think it depends on how you look at it. Have you had a lifetime of helping and mentoring, or a passion for the arts, or maybe volunteering to make life better for so many others?

My next lawyer has had a lifetime appointment. Quite frankly, I believe it’s in his DNA, and he couldn’t have done it any other way. John Kozyak was one of the founders of a bankruptcy and complex litigation firm more than thirty-six years ago, and is currently the chairman of the board of the Parkinson’s Foundation. He is the force behind the enormously successful Minority Mentoring Picnic that fosters diversity in the legal profession.

Black: John, where did your deep-seated commitment to diversity come from?

Kozyak: Well, I grew up in a totally segregated community in Southern Illinois, just a few miles from St. Louis. I graduated from high school in 1966 in a class of about nine hundred students, and not a single one of them was black. Of course, black was not a term used then, and where I grew up, I never understood the mean prejudice that was everywhere surrounding me.

My mother was the kindest, most wonderful woman I ever met. Surrounded by hate and prejudice, my mother was a quiet, small civil rights leader. Before 1964, when the Civil Rights Act was enacted, the bathrooms and restaurants in St. Louis were legally segregated. When we went there to go shopping, my mother chose to sit on the segregated side of the Woolworth’s soda fountain counter. I’ll never forget her courage when people would call her an n-lover, and that’s when it started that I thought I could make a difference, and I would try.

I never spoke to a black person or a colored person or Negro until I was in the Army after college, but some would say I made up for it since.

Black: Well, John, I certainly can attest to that. So how did you focus on diversity as a young lawyer?

Kozyak: When I became a lawyer in 1975, I got involved in recruiting, and heard far too often, “If we could only find a good one.” That was code for someone who spoke like a white person, was unbelievably bright, articulate, well-dressed, and would not make waves—in other words, somebody who was far, far better than the people we were hiring.

Black: How did you happen to start the Minority Mentoring Picnic?

Kozyak: The University of Miami Law School had a program in the nineties and I loved being a mentor. The law school dropped the program, and I decided to pick it up and expand it.

My wife, Barbara, and I hosted receptions in our backyard for black law students at UM for several years before we had our first picnic. And we didn’t initiate or invent black lawyers and black law students getting together for a picnic either; we just decided we could help.

We had two hundred people come the first year. Barbara and my law partner, Detra Shaw-Wilder, served food, cleaned up, sent my mentor out for more hot dogs and beers. People brought food. And it was my first time to get a sweet potato pie, and I knew we were on to something.

The picnic grew. When we realized that many of the lawyers signing up to be mentors werewhite women and Hispanic men and women, we decided the second year to include every minority. We actually started looking for gays, lesbians, transgenders, Muslims, Christians, Dominicans, Haitians, disabled, women, and everyone else who might need a boost.

Now I’m so very proud, and know my mother would be proud, that I feel that we have the best diversity-oriented event in Florida—maybe the country. We bring everyone together for a day, and then, maybe, a lifetime.

There are so many good stories that resulted from the picnic. You can see the young children— Muslim, white, Hispanic, Asian—all of them playing together, and their parents enjoying it, their parents meeting new people. I’ve become close friends with many of my mentees, and I know that we have made a difference.

Black: What was your vision for your third act and when did you start thinking about it?

Kozyak: Strangely, I first started talking about retirement in my early forties as a way to rationalize my crazy workaholic lifestyle. I would tell people that I’d retire by fifty, or maybe teach a few classes, to get them off my butt about working too much.

In my late fifties, my mother and then my father were both diagnosed with Parkinson’s disease. It’s then that I recognized that I didn’t control everything in my life. I decided to live my life as if I was going to be diagnosed with Parkinson’s any day.

When I was approaching sixty, I decided I could do more than bill hours and make money. I also thought I should make up for all the hours I spent at my desk, in court, or on a plane, or up in the middle of the night, worrying about clients instead of people who loved me and whom I love.

Fortunately for me, that included a number of people I had worked with my entire career. I have the best partners and staff imagined.

Black: So what did you do?

Kozyak: I also wanted to go out on top. I have boxes of plaques and awards. I don’t tout my accomplishments, which have been many. I’m one of a handful of lawyers who are Fellows in both the American College of Bankruptcy and the American College of Trial Lawyers. I decided to officially slow down and sell my equity back to the firm a year before the recession of 2008. I was tired of hustling for work, and I thought I might have lost a little off my fastball.
Continue Reading An Interview With Bankruptcy Attorney John Kozyak: A Journey to a Fulfilling Third Act

There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with