This article originally appeared on Forbes.com.
What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case.
Service tends to be the leading factor. After all, poor
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In
Relationships are critical when it comes to business development. That’s why so many lawyers spend time networking and building relationships.
But there’s something that a lot of lawyers don’t seem to pick up on… which is that creating a great first impression isn’t enough!
We’ve all been there – a great conversation with a potential
Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging?
For most lawyers, the first item on that list is their network – their relationships. Your network of current clients, past clients, colleagues, supportive family and friends, and
Chances are this is how you’re networking, collecting business cards that will remain in your pocket until you wear that jacket again. Instead, you could be building relationships that really matter?
Let me ask you. Do you look at an event on your calendar and think… I would give my right arm to just go
Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is not. Too often it is where the plan falls apart. Remember that discussions, meetings, and planning are only the start. The key is taking ACTION. The big question… What actions should
Is your body trying to tell you something? Maybe we should stop and listen! If you are like me and like most over-achievers, you don’t sleep much. You push yourself to finish the brief, to write the article or to read the report… not to mention the hundreds of things around the house and for the family. I’m tired just thinking about it! I’m one of those people that thought that I didn’t need 8 hours of sleep… I’m perfectly fine on 5 or 4 and the occasional all-nighter. Well… not so much. The more I read the more I understand that I could be functioning on a much better level if I would be a little more open minded about sleep. Have you ever said, “I’ll sleep when I’m dead?” We’ll it looks like that may be sooner than later if we continue on this path. Let’s change our ways… together!
Here’s what Corrie Pikul writes for OWN online in her article… Signs Your Body Is Too Tired to Go On (Even if You’re Not)
Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast or famine practice. And to tell you the truth, I see this with
One of the best things to do on a regular basis is to look outside the legal profession to find a fresh perspective on things, anything from operations to HR practices and certainly business development. Gay Gaddis, contributor to Forbes Magazine addresses entrepreneurs in many industries in this article entitled, 3 Networking Tips To
The past few days all over the legal internet world people are blogging and tweeting about Matt Homann’s diagram. Matt writes a blog… the (non)billable hour. He has put a dagger in the heart of the lawyer’s traditional bio… glory hallelujah! Thank you Matt Homann…
Most lawyers want to write their bio like