41% of lawyers need more time to devote to marketing. 55% of those same lawyers handle marketing themselves, which is potentially why they have a capacity problem to begin with.
Why This Is a Problem
The first group, which said they needed more capacity to devote to marketing, understood that there was something their firm
AI has taken over. And now that we have those initial apocalyptic fears out of the way, it’s time to start actually using it! Remember— AI isn’t going to replace lawyers; the law firms that use AI will.
By now, AI has been proven to make your life easier, more efficient, and more productive. As
In recent years, the cloud has emerged as a transformative tool for businesses across various industries, including the legal sector. Law firms are increasingly adopting cloud-based solutions to enhance their operations, improve collaboration, and ensure data security. However, with this new technology comes a host of questions and concerns.
Here are some of the most
Sleep. We all know it’s important. But, there is so much to do and no time to do it. Where do we steal the time? From our sleep, right? We tell ourselves that we can function on 6, 5, or 4 hours of sleep. We’re kidding ourselves—we can’t. Watch Matt Walker’s TedTalk and you may
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is.
To
Here at Spotlight Branding, we use the phrase “right person, right seat” when talking about hiring. That means getting the perfect person in the company’s correct role, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company?
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business-focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would
If looking at your email inbox makes you feel overwhelmed and anxious, then you’re in the same boat as most of the lawyers we work with. Good email management is an underrated skill, but it can free your mind up for more important pursuits. However, if you’ve never tried to come up with a system
Ask for what you want and be prepared to get it!”—Maya Angelou
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well.
1. Streamline your touchpoints