One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy in place, but when it doesn’t produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why.
Maybe your
In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers had gotten into a system containing sensitive personal information, although it did not specify how much of the actual data was accessed or taken.
In recent years, the cloud has emerged as a transformative tool for businesses across various industries, including the legal sector. Law firms are increasingly adopting cloud-based solutions to enhance their operations, improve collaboration, and ensure data security. However, with this new technology comes a host of questions and concerns.
Here are some of the most
You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business?
On Center Stage, Danny Decker talks about the mistakes he’s seen lawyers make with their marketing, why email is so under-utilized, and the downsides of
This article originally appeared in Forbes.com.
Perfectionism can be a double-edged sword. On the one hand, perfectionism means that you have high standards and expect the best from those around you. On the other hand, perfectionism can be paralyzing.
In my coaching practice, I have the privilege of advising many high-performing lawyers. They are great
Here at Spotlight Branding, we use the phrase “right person, right seat” when talking about hiring. That means getting the perfect person in the company’s correct role, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company?
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business-focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would
If looking at your email inbox makes you feel overwhelmed and anxious, then you’re in the same boat as most of the lawyers we work with. Good email management is an underrated skill, but it can free your mind up for more important pursuits. However, if you’ve never tried to come up with a system
Having coached hundreds of lawyers, I have observed that when the lawyer has been involved in sports of any kind they have valuable sportsmanship experiences that can set the foundation for a successful legal career and we can learn from them.
Meet Danielle R. Browne, a former Columbia University four-year member of the varsity
This article originally appeared in Forbes.com.
Cash flow is the lifeblood of every business, and it’s a challenge for most business owners to manage even under normal circumstances. It’s much more difficult when we’re dealing with economic uncertainty following this pandemic.
And yet, in a time like this, managing your cash flow is critical. Consistent