Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be
Increasing Credibility
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell…
The Secret to Increasing Your Credibility and Growing Your Practice: Write a Book That Showcases Your Expertise
My friend Candace Duff is a litigator, mediator and author. Between the two of us we have self-published 10 books. You can say, “we know the ropes.” And most importantly what a book can do for your practice. We have collaborated here to inspire you to consider what a book could do for you.
When
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Increase Your Credibility and Visibility: A TEDx, a book and a conversation with Kelly Charles-Collins
A few years ago I wrote in my blog – In Black and White blog: Are you developing business by optimism and serendipity? Here was some of the insights I shared with readers to develop business with intention and strategy.
Increasing your Credibility: Where can you give speeches to reach your prospective clients or referral…
Ten Opportunities to Improve Your Law Firm Marketing: Practical strategies you can use to grow your practice.
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…
Legal Business Development: Top Six Marketing Tips
Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is not. Too often it is where the plan falls apart. Remember that discussions, meetings, and planning are only the start. The key is taking ACTION. The big question… What actions should…
Legal Business Development: Find A Niche
Find a niche… easier said than done, right?
Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not! If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.
Speaking: 7 Key Strategies That Make A Difference
Last week I made a speech about making a speech. I first asked the audience to raise their hands if they give speeches on a regular basis, how many do it occasionally, how many lead meetings, how many share their expertise with their colleagues and clients. As you can imagine more and more hands were…
Legal Business Development: A Positive Attitude Is An Essential Ingredient
A positive attitude is an essential ingredient for success. I’m not talking about a dreamer’s attitude. I’m talking about the confidence and enthusiasm for building relationships that will grow your practice. Do you need a little boost? Inc. Magazine contributor Geoffrey James writes… 8 Ways to Improve Your Attitude – A positive attitude make success…
Legal Business Development: 10 Tips To Turbo-Charge Your Charisma
Charisma. Webster defines it as: a special magnetic charm or appeal. Some think you either have it or you don’t. I believe it’s a skill you can hone, because it’s more about how we treat people than anything else. Inc Magazine contributor, Jeff Haden writes… 10 Habits of Remarkably Charismatic People, He says that, “charisma…