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Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In…

Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is not. Too often it is where the plan falls apart. Remember that discussions, meetings, and planning are only the start. The key is taking ACTION. The big question… What actions should…

Find a niche… easier said than done, right?

Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not!  If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.

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Continue Reading Legal Business Development: Find A Niche

A positive attitude is an essential ingredient for success. I’m not talking about a dreamer’s attitude. I’m talking about the confidence and enthusiasm for building relationships that will grow your practice. Do you need a little boost? Inc. Magazine contributor Geoffrey James writes… 8 Ways to Improve Your Attitude – A positive attitude make success…

Charisma. Webster defines it as: a special magnetic charm or appeal. Some think you either have it or you don’t. I believe it’s a skill you can hone, because it’s more about how we treat people than anything else. Inc Magazine contributor, Jeff Haden writes… 10 Habits of Remarkably Charismatic People, He says that, “charisma…

Everyone has had an experience with someone who has given service that delights you. Someone who went beyond the call-of-duty. AND it is an experience that you remember, and often talk about over and over again. So I ask you… are you delighting your clients or are you simply going through the motions? Merrilyn Astin…

How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it’s not likely that large numbers of potential clients will see you in court or at the negotiation table… the second best way to demonstrate your expertise is with articles and blogs. The more you can…