If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the process as easy and effective as possible.
1. ESTABLISH A BUSINESS PRESENCE
You’d be surprised just how many law firm owners neglect to make separate pages for their firms, instead relying on their personal social media accounts for marketing. We always recommend making separate business accounts, starting with Facebook, Twitter, and LinkedIn. This will help you separate your business life from your personal life and give you a second way to reach people. For efficiency, we suggest starting with Facebook, Twitter, and LinkedIn because you can share photos, videos, or text on all three platforms, making it easy to cross-post.
Pro Tip: Once you’ve established your core accounts, you can start building your firm’s presence on Instagram. Create a business account. Then, every once in a while, shoot a video or take a behind-the-scenes snapshot at the office. Stick with simple subjects and short captions—don’t overthink it!
2. CREATE A SHARING FORMULA
In a previous post, we shared our strategy for turning one piece of content into over 35 pieces. To do it, set content benchmarks for each week. How many times are you going to share your blog posts, links to your website, or inspirational quotes? Nail down numbers for each objective so you can just “plug and play” to stay consistent. Remember—you can share the same post multiple times on different platforms or with different captions. Aim for content balance with a mix of media types, and don’t forget to throw some fun posts, like inspirational quotes, in the mix for interest.
Pro Tip: Spend a couple dollars to boost every post you make on Facebook. More people will see your content, and that exposure is worth the price. Using these strategies, you’ll be able to put your brand on the map. If you’d like backup implementing them or want to take things to the next level, contact us today.