From the Archives

Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify

You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar?

If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each

The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight

Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process

In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (If you missed the first, second or third laws, go back and check those out!)

When it comes to content, depending on the industry, things like clicks, engagements, and views become

In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)

The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But

In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not