Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two primary methods for achieving this with digital ads: Paid Search and Paid Social. They are fundamentally different despite being rooted in driving traffic and
Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google, and the leads will roll in. But the reality is more complicated. Even if SEO lands your website on page one, it doesn’t inherently deliver
Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you’ve put time and effort into crafting valuable content. However, it’s essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate
One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Awards
Many law firms don’t utilize a marketing plan (or they think they do, but in reality fall very short). The truth is that a marketing plan sets the foundation for understanding your ROI. This article will explore what exactly makes up a marketing plan and how you should implement it in your firm.
What Constitutes
Do you have a LinkedIn profile?
If so, when did you last update it? Share an article? Comment on a colleague’s article or post?
If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave
Spotlight Branding has joined forces with Danny Decker and his team formerly of the Automatic Marketing Agency.
Together, they are now Spotlight Marketing & Branding and have combined decades of experience to deliver an even more comprehensive suite of legal marketing services.
Here’s What You Can Expect:
With this partnership, this new company will provide
Although Search Engine Optimization (SEO) was originally designed to provide the best search results on your website, it quickly became a game to manipulate Google’s ever-changing algorithm. Now, as Google’s algorithm has become more advanced, the same SEO tactics that might have worked in the past could really hurt your website. Even if you just
Believe it or not, there is much more to digital marketing than search engine rankings. And while SEO has a place in the marketing world, SEO has long been positioned as the magical solution for online growth when the reality is far different. Marketers have tricked business owners who don’t truly understand how SEO or
Having a presence on social media is an absolute must—we can agree on that, right?
However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments