When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However

Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer

Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions we outline here can be traced back to this thought process. 

Misconception

People get weird around election season, especially when it comes to how they spend money on their business development. Marketing (and new marketing investments) come to a screeching halt. People have their eyes on the economy and a “wait and see” approach to what happens with the election.

But why? There’s an odd misconception that

Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health.

According to Dr. Michael Freeman, a psychiatrist who studies

Change is never easy. And today even more challenging since every aspect of our lives has changed in some way.  Covid-19 has taught us many things and the most important is resilience.

According to a survey MyCase conducted, 44% of law firms surveyed believe that Covid-19 will have a lasting impact on the way courts

If you or your firm lawyers have a formal marketing plan, it was likely prepared with the help of a consultant.  Often these plans are lengthy and full of jargon or boilerplate to justify the fee.  As a result they are frequently put on the proverbial shelf and not implemented.

Worse still is the failure