Change is never easy. And today even more challenging since every aspect of our lives has changed in some way.  Covid-19 has taught us many things and the most important is resilience.

According to a survey MyCase conducted, 44% of law firms surveyed believe that Covid-19 will have a lasting impact on the way courts

If you or your firm lawyers have a formal marketing plan, it was likely prepared with the help of a consultant.  Often these plans are lengthy and full of jargon or boilerplate to justify the fee.  As a result they are frequently put on the proverbial shelf and not implemented.

Worse still is the failure

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