When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However
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5 Ways to Provide an Excellent Client Experience
Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer…
Share Your Insights for the 2025 Legal Marketing Trends Report!
Hello Legal Marketing Blog reader!
Our friends over at Spotlight Branding are preparing for their 2025 Legal Marketing Trends Report (their 4th edition). This is one of the biggest reports in the legal industry, and they need your help.
Please click here to take the Trends Report survey and share your insight into several areas…
4 Common Legal Marketing Misconceptions to Watch Out For
Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions we outline here can be traced back to this thought process.
Misconception…
Don’t Let the Election Influence Your Business Development
People get weird around election season, especially when it comes to how they spend money on their business development. Marketing (and new marketing investments) come to a screeching halt. People have their eyes on the economy and a “wait and see” approach to what happens with the election.
But why? There’s an odd misconception that…
If You Want a Healthy Business, Nurture a Healthy Mind
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health.
According to Dr. Michael Freeman, a psychiatrist who studies…
6 Lessons to Help You Work Virtually With Clients and the Courts in a Post Covid-19 World
Change is never easy. And today even more challenging since every aspect of our lives has changed in some way. Covid-19 has taught us many things and the most important is resilience.
According to a survey MyCase conducted, 44% of law firms surveyed believe that Covid-19 will have a lasting impact on the way courts…
Pull the “Weeds” from Your Law Firm Garden
How is a law firm like a vegetable garden? Otto Sorts, the anonymous contributor to Attorney at Work, makes a clever comparison between the two. He provides sound advice on pulling the “weeds” from your firm.
What kind of weeds are we talking about? He identifies four of them thusly:
- Those possessing credentials
…
25 Tips for the New (and Old) Lawyer
It has often struck me as odd that articles aimed at categories of lawyers (newbies, middle-age, old and the extremely long in the tooth) can just as well and should be directed at lawyers of all ages. Such is the case with a download I ran across on Attorney at Work.
It is entitled…
How Vague Is Your Marketing Plan?
If you or your firm lawyers have a formal marketing plan, it was likely prepared with the help of a consultant. Often these plans are lengthy and full of jargon or boilerplate to justify the fee. As a result they are frequently put on the proverbial shelf and not implemented.
Worse still is the failure…