Developing A Strategic Plan

Successful people think about possibilities and how to get there. They don’t dwell on the reasons why it won’t work, they think that… it can be done and “I’m going to figure out a way!”  John C. Maxwell wrote a great little book… How Successful People Think and shares 6 ways that could open the

“I’m getting my name out there.” I hear that a lot. That isn’t a strategy! Strategy doesn’t have to be long and complicated. But… there are 3 simple requirements of an effective strategy.

1. Determine the WHY. Why are you doing this initiative… whether it’s a new blog or a meeting with a potential referral

Our lives are complicated… juggling work and home; overloaded and overwhelmed. Most lawyers are looking for shortcuts for their business development initiatives. When you boil it down to the essence, business development is actually very simple. Most lawyers have a pretty good idea of what to do…. but do they do it? No, it gets