Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast or famine practice. And to tell you the truth, I see this with
Do You Love What You Do?
By Paula Black on
Posted in Inspired Thought
There is no greater gift than to be able to do what you love. When people talk about their work as a passion, they often say that they would do it even if they were not paid. Their enthusiasm is contagious, their clients and colleagues feel it.
Do you love what you’re doing… or do…
Legal Business Development: Are You Mad At Me?
By Paula Black on
Are you mad at me? That’s a pretty eye-opening question to be asked, especially if in your opinion there is no basis to think such a thing. That is exactly what happened to Adam Bryant, a contributor to LinkedIn and writer of the column Corner Office for The New York Times.
A colleague I
…
Legal Business Development: Would You Give Up Sex For The Internet?
By Paula Black on
Posted in Increasing Visibility
I bet you think I have LOST it! THE INTERNET? What would YOU give up to stay connected to the internet? The internet has profoundly changed our daily lives – just think about how you did business or conducted your personal affairs just a short ten years ago? Fast Company ran an article by…
Attorney Marketing: Suggestions to Tweaking Your Initiatives
By Paula Black on
Posted in Developing A Strategic Plan
Throughout the year I try to find Black Pearls, informative resources, that I can pass on to my readers. As I mentioned on Tuesday, here are a few I thought were not only incredibly important to creating and maintaining initiatives, but interesting as well. Enjoy!
Blogs—“Start a blog to grow your practice,&rdquo…
Attorney Marketing: Tweaking Your Initiatives
By Paula Black on
Posted in Developing A Strategic Plan
If you’ve been following this blog for the past year and a half, you probably know that I am constantly handing out ideas for simple (but impactful) initiatives. In an effort to help you get a jump start on 2011’s planning, I’ve decided to take this week to revisit some important initiatives and re-link to…
Attorney Marketing: How Will You Communicate Who You Are?
By Paula Black on
Posted in Building Relationships
Now that you’ve started to see who you want to be in 2011, it’s time to put it to action. I’m sure, as loyal readers, you’ve all been working hard on your elevator speeches. Let’s revisit that. Think about who you want to be, what you want your practice to be and what kind of…
Legal Marketing: Facebook Versus LinkedIn…
By Paula Black on
Posted in Branding and Positioning
By now most of us are at least minimal participants in both of these social networking behemoths—but are we making the most of our presence?
This week we asked: Have you ever brought in business from a social networking site?
1) Yes, from friends on Facebook. – 15%
2) Yes, from colleagues on LinkedIn. –…
Legal Marketing: Social Media Marketing
By Paula Black on
Posted in Branding and Positioning
By now I would guess over half of you have seen “The Social Network,” a movie (for those not aware of it) about the creation and subsequent evolution of the phenomenon known as Facebook. I would also guess that more than half of you have personal Facebook pages, mostly used for keeping in touch with…
Ideas And Advice: Finding A Mentor
By Paula Black on
Posted in Inspired Thought
Whether you have an in-house marketing professional to help and guide you or not, it’s never a bad idea to look around at what others are doing and suggesting. Finding a marketing mentor is easier than ever these days—social media outlets such as Facebook, LinkedIn and Twitter give us a direct method of communication with…