Whether you have an in-house marketing professional to help and guide you or not, it’s never a bad idea to look around at what others are doing and suggesting. Finding a marketing mentor is easier than ever these days—social media outlets such as Facebook, LinkedIn and Twitter give us a direct method of communication with almost anyone. And it doesn’t even have to be that far-reaching. The senior partner/rainmaker down the hall can often take that role…you just have to ask.
Question of the week: Do you have a marketing mentor?