Whether it’s a blog or Twitter page, make sure your presence online is a true extension of the personal brand that you’re working to build.

The question this week was: My social media is a [fill in the blank] representation of my personal brand:

Great – 20%
Good – 40%
So-so – 0%
Weak –

Social media has become a major talking point in the realm of marketing and business development. Today, almost every professional has a LinkedIn profile, if not a blog, twitter account and yes, even Facebook page. Whether or not you choose to participate in any of the above, you should know that everything that’s put out