Navigating the Turbulent Waters in an Evolving Legal Marketplace
My friend Candace Duff is a litigator, mediator and author. Between the two of us we have self-published 10 books. You can say, “we know the ropes.” And most importantly what a book can do for your practice. We have collaborated here to inspire you to consider what a book could do for you.
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Chances are this is how you’re networking, collecting business cards that will remain in your pocket until you wear that jacket again. Instead, you could be building relationships that really matter?
Let me ask you. Do you look at an event on your calendar and think… I would give my right arm to just go…
More than 10 years ago I started talking about:
I now know that those posts were a “touch” premature. I’m not so sure they still are.…
This is the second of two posts on associate marketing early in their career. As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist.
In this post, I’ll speak to…
Yes and no. Or maybe. Currently, my personal recommendation is to chill out, and devote your vacation time to family and friends. Lawyers need to unwind, to prevent burnout. But most of all they need to spend quality time with those they love.
Having said that, it isn’t criminal or a mortal sin to get…
Put another way, how a lawyer services his/her client can be the most important factor in terms of ongoing client relationships. Most clients place a very high value on quality legal services. I am not referring here to the outcome of a legal matter, although that certainly is important. But considering how many talented lawyers…
According to a survey by The BTI Consulting Group, only 40.1% of clients “recommend their primary law firm to a peer.” As bad as that statistic is, the good news is that it is better by almost 7% over the previous year, and better slightly than five years ago. According to the survey it…
Networking is no less dreaded by many lawyers than it has always been. But, it doesn’t have to be. Hopefully, a few of my 40-plus posts on this blog about networking over the past 11 years will be useful. A few of which I have highlighted below. They may prove of interest to those who…
I’m no Chicken Little, but I do have a sinking feeling about our profession. In my more than four decades as a lawyer, I have seen huge changes, not the least of which include:
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It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help)
Regular advertising is less effective IMHO because you are writing the copy and, of course, it is self-serving. Further it costs you…
