When people talk about law firm marketing, they usually go straight to the website, SEO, or ads. Maybe referrals get a mention. But here’s what gets overlooked way too often: the people answering your phones, handling your intake, and talking to your clients every single day.
Your staff is your brand. They’re often the first
It’s common for law firm owners to reach a point where they need help with marketing. What’s less clear is who they actually need to hire. Someone to handle social media? A content writer? An assistant to take tasks off their plate? Or a full-time marketing manager?
Most firms don’t need all of those things
Once your firm gets past the early hustle, the same question tends to pop up: should you hire someone in-house to handle your marketing, or should you outsource it to an agency? There’s no universal right answer, but there are clear pros and cons to both and your decision should match where your firm is
In a lot of law firms, marketing is an afterthought. Maybe one person handles it, maybe nobody really owns it, or maybe everyone assumes the website will do the work. The problem? Marketing doesn’t stick when it’s siloed. If you want real growth, it needs to be part of your firm’s everyday mindset.
Creating a
Spotlight Branding has joined forces with Danny Decker and his team formerly of the Automatic Marketing Agency.
Together, they are now Spotlight Marketing & Branding and have combined decades of experience to deliver an even more comprehensive suite of legal marketing services.
Here’s What You Can Expect:
With this partnership, this new company will provide
Whether you’ve outgrown the need for vendors or you just want to bring as many things in-house as possible, hiring a marketing expert for your firm isn’t as straightforward as you might think. Sure, there are a lot of people with marketing experience out there, but “marketing” has a VERY broad definition.
Do you want
This is the second of two posts on associate marketing early in their career. As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist.
In this post, I’ll speak to
I’m a big fan of The BTI Consulting Group and their The Mad Clientist blog. Recently, they had a post that discussed turning first year associates into bionic associates; and accordingly make them more productive. They lost me on this one, because the thrust of their message was to teach these associates essential skills
Why is it difficult? First, because many corporate clients do not want to put all their eggs on one basket. For political, financial and/or relationship reasons they want to spread the work around. Sure, a number of major corporations are reducing the number of outside law firms. Often doing so to better manage administrative headaches.