Navigating the Turbulent Waters in an Evolving Legal Marketplace
This is the second of two posts on associate marketing early in their career. As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist.
In this post, I’ll speak to…
I’m a big fan of The BTI Consulting Group and their The Mad Clientist blog. Recently, they had a post that discussed turning first year associates into bionic associates; and accordingly make them more productive. They lost me on this one, because the thrust of their message was to teach these associates essential skills…
Why is it difficult? First, because many corporate clients do not want to put all their eggs on one basket. For political, financial and/or relationship reasons they want to spread the work around. Sure, a number of major corporations are reducing the number of outside law firms. Often doing so to better manage administrative headaches.…
In today’s competitive marketplace, and with the client scrutiny that impacts many firms, it is more critical than ever that all lawyers contribute to the growth of their law firms.
On the Managing Partner Forum this month, there is an article by Gail Crosley, CPA that was pretty darn good about pointing out the differences…
I’ve always loved the expression KISS because it is just that simple and telling at the same time. In reviewing the book this week on marketing meditations by Larry Smith and Richard Levick I often quote, I ran across one that I posted about 3 years ago this month. It reminded me of how “keeping…
Having covered how crucial staff is to the practice of law numerous times several times over the last 10+ years on this blog, a refresher on some issues may be in order.
For example:
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Last week I wrote about the fictitious client letter sent to the recently retained outside law firm, wherein the general counsel sets forth his expectations. As noted in that post, the “letter” was brought to us by Bob Denney in one of his Legal Communiqués. ’s Legal Communique, wherein the law firm is admonished/warned…
Ran across a fictitious letter written by a fictitious general counsel to a fictitious law firm he just retained. The letter sets forth his expectations for the new firm; and was crafted by Bob Denney of Robert Denney Associates as one of his famous Legal Communiqués. Although it is nearly a year old, it…
Getting off on the right foot with new clients is important. Because happy clients will refer others to your firm from day one. There are several things you can do from the get-go to ensure your clients will be pleased with having hired you.
John Remsen shares “Ten Golden Rules to Make Your New Client…
Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to happen.
I’ll put a different twist on Parvin’s post by suggesting ten tips (using his thoughts) you can use…
