Navigating the Turbulent Waters in an Evolving Legal Marketplace
Change is uncomfortable, and most often, it will happen with or without your participation. Will you embrace it, or will you resist it? Could it be an opportunity for growth? Consider for a moment—What if it is an opportunity for growth and you pass on it? Seth Godin has an interesting perspective…
“The windmills aren’t…
In the legal profession there is no lack of critics. I was at a Bench and Bar Conference and heard comments like… “I didn’t think the conference had enough substance.” “I think there were too many breakout sessions and not enough time to network.” “I don’t want to waste my time networking, I came to…
Anyone who has heard me speak knows that I believe EVERY lawyer in a firm should contribute to the business development efforts of his or her firm… in SOME way. I know not everyone is suited to “working a room” at a networking event, but perhaps you can be the prolific writer of a blog,…
There are over 6 million lawyers on the planet. So how are you going to stand out and get business? How will you get the kind of clients you like working with, the kind of cases you like working on and the kind of business that affords you and your family a secure lifestyle?
Be…
Perfection is the affliction that most lawyers have. I see it as the good news and the bad news. It can make you great lawyers, but it can also stop your progress in business development. When you are building a book of business it matters more that you are REAL and you make progress, than…
The universe is talking to me. In my email this morning there were three messages all addressing the same concept… how are you talking to your clients. No, the headlines didn’t all come right out and say it, although one did. Cordel Parvin’s What Should You Never Say To A Client? Seth Godin’s, The …
I work a lot with lawyers who are building a team or wanting to be part of a team. So when I read Seth Godin’s blog post I thought… “But of course!” He writes…
The easiest way to get people to do what you want them to do… is to start with people who want
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We all know that lawyers can argue either side of an issue. And be damn right in doing so. When it comes to marketing and business development sometimes it’s better to just face the facts. Often times the only criteria that is being used for an initiative is… "Other lawyers and law firms do it."…
I believe the key to success in business development is to do something every single day… create a habit. As some of you know I wrote a book on the subject, The Little Black Book: A Lawyers Guide To Creating A Marketing Habit In 21 Days. When you plant seeds day after day… day after…
When I speak to lawyers about building credibility and visibility by writing articles, blogs and books there is always someone in the audience that will say something like…
"I don’t have time for that, I think our firm should just pay someone to do Search Engine Optimization (SEO)."
In my opinion that is like sending…
