Social Media… There is so much chatter that it is hard to separate the relevant from the not so relevant. But every once in a while we find a nugget of insight. My friend Tom Kane posses a thought provoking question in his blog Legal Marketing… Social Media: The Cure for Institutional Marketing Mentality?
Legal Marketing
Legal Marketing: Be Yourself
By Paula Black on
Posted in Branding and Positioning
You can plan and work and push as hard as you want, but if you don’t have a personal brand that shines through you’ll never get to the top.
On Tuesday I mentioned Seth Godin’s great post from last week, celebrating the life and lessons of fitness guru Jack LaLanne. But what does it have…
Legal Marketing: Life Lessons
By Paula Black on
Posted in Branding and Positioning
As most of you who follow my blog know, I’m a big fan of Seth Godin and regularly find inspiration in his thoughts and ideas. Last week I received a great post from his blog (which, as I suggest you all do, I subscribe to) about the life of a unique and similarly inspirational marketer:…
Lawyer Marketing: A Referral Road Map
By Paula Black on
Posted in Branding and Positioning
How did you find your last real estate agent? I bet it was via a referral. Take a lesson.
Some of the greatest marketers I know are realtors. And when it comes to referrals? They’re masters. In fact, most established real estate agents work solely off referrals from past clients. Sure, the businesses may be…
Legal Marketing: Where is your next client coming from?
By Paula Black on
Posted in Branding and Positioning
For the past two weeks we’ve explored the idea of trust and how to build that trust with clients, potential clients and colleagues. So once it’s there what comes next? You guessed it: referrals. But getting referrals isn’t as easy as doing a good job. You have to let people know that you want them&hellip…
Legal Marketing: Spread The Word. Get More Work.
By Paula Black on
Posted in Building Relationships
No one sells you to new clients better than existing ones. When you generate a culture of strong relationships you lay the groundwork for a word-of-mouth army.
As I mentioned on Tuesday, this year in marketing is looking to be about trust. But once you’ve built that trust it’s time to spread the word. Make…
Legal Marketing: The Big Word for 2011
By Paula Black on
Posted in Branding and Positioning
Last week we talked a bit about personal branding again. Who you are and what you want to project to the world. But the truth is, you can craft the most perfect personal brand in the world, but if no one knows about it, it means nothing. That’s why, starting today, we must all make…
Personal Branding: 2011… Craft the message you project.
By Paula Black on
Posted in Branding and Positioning
Take a moment to reflect…
Are you a listener or do you talk too much?
Are you energetic or passive?
Are you punctual or are you habitually late?
Are you open-minded or are you argumentative?
Are you focused or scattered?
Are you in control or are you always behind?
Are you kind or are you…
Attorney Marketing: Suggestions to Tweaking Your Initiatives
By Paula Black on
Posted in Developing A Strategic Plan
Throughout the year I try to find Black Pearls, informative resources, that I can pass on to my readers. As I mentioned on Tuesday, here are a few I thought were not only incredibly important to creating and maintaining initiatives, but interesting as well. Enjoy!
Blogs—“Start a blog to grow your practice,&rdquo…
Attorney Marketing: How Will You Communicate Who You Are?
By Paula Black on
Posted in Building Relationships
Now that you’ve started to see who you want to be in 2011, it’s time to put it to action. I’m sure, as loyal readers, you’ve all been working hard on your elevator speeches. Let’s revisit that. Think about who you want to be, what you want your practice to be and what kind of…