A common comment and justification for certain activities in the early stages of legal marketing was “because other firms are doing it.” I believe some firms still cling to that reasoning. Last week Otto Sorts, the curmudgeon of Attorney at Work fame, raised several questions about his firm’s focus on social media as part of
social media
Social Media Doesn’t Replace Face-to-Face Networking
By Tom Kane on
Posted in Marketing Tips
More and more employers are finding that social media is an effective way to network. However it is not an excuse to sit at your desk and think that that is all there is to it. Social media can be and is for many an effective way to make friends connections and raise one’s profile.…
Social Media: The Cure for Institutional Marketing Mentality?
By Tom Kane on
Posted in Marketing Tips
In the early days of legal marketing (oh say 1986) most lawyers were not the least bit interested in the subject. In fact, the “M” word was an anathema. When it became acceptable to some law firms, individual marketing efforts were still avoided. The best that can be said about it all was that firms…
Market for Clients Where Your Clients Are, Of Course!
By Tom Kane on
Posted in Marketing Tips, Prospecting for Clients
You may think that that is so obvious, that my mere mentioning it is dumb. Not so fast. Too many lawyers are into activities to be active…they think. Some believe that by going to enough social events (online or otherwise), or business meetings, or community events that they will pick up work. Maybe or maybe…
Raise Your Profile in 2012!
By Tom Kane on
Posted in Marketing Tips
It is always a good idea for lawyers to focus on raising their visibility to attract clients directly and via referrals. Amy Campbell’s Web Log recently suggested three steps to increase fame and fortune this year that should help in developing business. They include:
- Writing more. Whether that is with more articles, blogging, or
…
Set up Your Facebook Business Page
By Tom Kane on
Posted in Marketing Tips
Last month I did a post on Facebook’s Business (actual name is Fan) page. I referred to a post by Tom O’Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as…
Put Your Best Face on Facebook
By Tom Kane on
Posted in Marketing Tips
Although I’ve been on Facebook for awhile, I can’t say that I have been a big fan. In fact, when it comes to social media, I’ve been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are not already on Facebook, I suggest you go ahead and…
Has Social Media Gotten Lawyers Out of Focus?
By Tom Kane on
Posted in Marketing Tips
There is a very interesting article by Anthony Green in Law Practice Today which talks about Web 2.0, Web 1.0 and social media in general. Not being one completing sold on all the hype surrounding social media, I agree with several points Green raises about the need to get back to basics.
He (and I)…
Job Seekers: Market Yourself on Social Media Sites
By Tom Kane on
Posted in Marketing Tips
Certainly you know of someone who is looking for a job during these tough economic times, whether in our legal community or not. It appears that social media sites may be able to help
I’m learning more each day about the benefits of social media, and don’t pretend to have a full grasp of all…
Is “Social Media” Networking’s Nirvana? Possibly Not!
By Tom Kane on
Posted in Marketing Tips
According to a guest post on Duct Tape Marketing by Susan Wilson Solovic, CEO and co-founder of SBTV.com (as in Small Business TV), she prefers to network “the old fashion way.” Her post probes the issue whether anyone really knows what networking means anymore.
Before I turn off my LinkedIn, Facebook and Twitter…