Last month I did a post on Facebook’s Business (actual name is Fan) page. I referred to a post by Tom O’Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as I understand it, is that you do not want to be left behind as Facebook aggressively goes after Google in the areas of search engines (Bing has already been embedded), local maps and soon e-mail – all without leaving the site.

O’Leary reports that as the word is getting out, more and more of his clients are asking how to set up a fan page. In response he has a recent post that contains a video tutorial on how to set up a page; and a second video on how to manage and why it’s important to set the page up correctly. He points out how in a huge city like Los Angeles, there are only two divorce attorneys who have set up a business page at the current time. Obviously, they have a large advantage in being found by people searching Facebook for such an attorney.

Can’t imagine anyone thinking that Facebook has peaked. All the more reason to set up a fan page sooner rather than later. O’Leary apologizes that his video equipment doesn’t allow close ups of the URLs, but if you enlarge the YouTube videos to full screen, you’ll get the idea.

It seems like a good marketing strategy to go ahead and set up your business/fan page asap.

  • Carrie Williamson

    I don’t think Facebook is the appropriate social media outlet for many law firms, especially B2B firms. Facebook works well for consumer products and services, but a commercial real estate law firm, for instance, is not going to find their clients by having a presence on Facebook nor is it going to create the right kind of exposure. LinkedIn is the appropriate social media outlet for firms that want to project a professional image and connect with other professionals and potential clients, especially when marketing time and resources in most firms are limited.