Your personal brand (or whatever you choose to call it) is something you have the option to alter. On Tuesday I suggested that you interview people that know you very well and listen to what they have to say. I cautioned… "The hard part is hearing it! Yes, you have to be willing to hear
Personal Branding
Legal Business Development: Is Your Career a Work of Art?
By Paula Black on
Posted in Branding and Positioning
Career… a work of art? That’s an odd notion. In the Harvard Business Review I read an article by Gianpiero Petriglieri… "Turn Your Career Into a Work of Art." Petriglieri writes…
Today’s careers are no longer ladders. They are more like works of art.
In this context, what does it mean to succeed?
…
Legal Business Development: Who Are You?
By Paula Black on
Posted in Building Relationships
Yes… who are you? We don’t think about this question often. The answer is the essence of your personal brand. But… most lawyers tend to think the answer is simple. You are a lawyer and your practice area is XYZ. But is that WHO you are to clients and colleagues… really?
Last week Seth Godin…
Legal Business Development: Your Personal Brand – Build it and They Will Come.
By Paula Black on
Posted in Branding and Positioning
Your personal brand… as Kevin O’Keefe, suggests… Will save you as a lawyer. Most lawyers can’t conceive of themselves as a brand. But, let me tell you… YOU already have a personal brand! And I guarantee… 99.9% never give it a thought. What does your personal brand represent to the world? Is…
Legal Business Development: “You Talkin’ To Me?”
By Paula Black on
Posted in Branding and Positioning
Be direct. You never want to hear… "You talkin’ to me?"
Identify your target market. I mean PICK one! No… You can’t talk to EVERYBODY. You try and do that and NO ONE will listen. The message becomes so generic or watered down that nobody thinks you’re talking to them.
So where do you begin?
Legal Business Development: Your Personal Brand – Change It!
By Paula Black on
Posted in Branding and Positioning
Many lawyers have said to me that they don’t have a personal brand. But they most certainly do… they just didn’t create it consciously. Everything one does adds to their personal brand… positively or negatively. But we don’t often see it that way. The question here is can we change it? Sure we can. Should we…
Legal Marketing: Do You Dominate Your Name On Google?
By Paula Black on
Posted in Branding and Positioning
Yesterday, I gave a speech on personal branding and as part of what I do for this presentation… I googled everyone in the room. It’s eye opening for the people in the audience that seldom do it. How much of that first page is YOU? This is important to know since anyone that wants to…
Legal Marketing: Be Yourself
By Paula Black on
Posted in Branding and Positioning
You can plan and work and push as hard as you want, but if you don’t have a personal brand that shines through you’ll never get to the top.
On Tuesday I mentioned Seth Godin’s great post from last week, celebrating the life and lessons of fitness guru Jack LaLanne. But what does it have…
Personal Branding: 2011…The Image You Project.
By Paula Black on
Posted in Branding and Positioning
Research shows that it literally takes only TWO seconds for people to develop a strong first impression.
Smart… not so smart. Likeable… not so likable. Charming… not so charming.
So what could that be based on? The visual of course, it’s the first thing that impacts your brand. It’s your package… your visual identity… your…
Personal Branding: 2011… Craft the message you project.
By Paula Black on
Posted in Branding and Positioning
Take a moment to reflect…
Are you a listener or do you talk too much?
Are you energetic or passive?
Are you punctual or are you habitually late?
Are you open-minded or are you argumentative?
Are you focused or scattered?
Are you in control or are you always behind?
Are you kind or are you…