Navigating the Turbulent Waters in an Evolving Legal Marketplace
This is the second of two posts on associate marketing early in their career. As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist.
In this post, I’ll speak to…
In today’s competitive marketplace, and with the client scrutiny that impacts many firms, it is more critical than ever that all lawyers contribute to the growth of their law firms.
On the Managing Partner Forum this month, there is an article by Gail Crosley, CPA that was pretty darn good about pointing out the differences…
Oh my goodness! How unfortunate.
You obviously must not be a very good lawyer. Or just maybe you were smart enough to fend off the snake-oil-directory salesperson. Sure, some unsophisticated clients may be impressed with your being in the “Best”, “Top”, “Prominent”, “Super”, etc. lawyer directory. Most clients, particularly corporate clients, don’t care, period. They…
Having covered how crucial staff is to the practice of law numerous times several times over the last 10+ years on this blog, a refresher on some issues may be in order.
For example:
…
Well, 2015 is almost here. Time to plan your business development strategies for the coming year. One simple one (albeit a feared one by some lawyers), involves seeking feedback from clients to ensure (or improve) the quality of legal services provided. No one needs to be reminded of how tough and competitive the legal marketplace…
I’m serious! The world has changed. In my 27 years as a legal marketer and in-house in several firms, I have never seen the situation more serious in terms of lawyers being de-equitized or flat-out fired for not bringing in business. Back in the nineties I was with law firms that quietly – very quietly…
In today’s competitive legal world, it is more important than ever to be a GREAT lawyer. That has less to do with your law school credentials than you may think. Of course clients want great results when it comes to their legal matter. Yes, your capabilities matter in that regard. And in the good old …
Lawyers know about networking, but most, except the real Rainmakers, don’t like it. It isn’t exactly like having a root canal to them, but they would rather be practicing law. Nonetheless, the majority do recognize the need for it.
Roy Ginsburg has a post on Attorney at Work that talks about how networking is a…
In response to the question “What do you do?”, saying that you are a tax lawyer, or employment lawyer or whatever is not a good reply. More on that in a moment.
In the online ABA Journal: Law News Now this month, an article entitled “50 Simple Ways You Can Market Your Practice” by Stephanie…
How timely in this particular month that my old standby for marketing ideas would address the relationship between politics and marketing. Larry Smith and Richard Levick in 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals state in today’s meditation:
“All marketing is even more local than politics. Marketing is one person at a…
