As lawyers your stock in trade is the written word… in the eyes of the law. That is your training. However when it comes to marketing and business development it doesn’t always come so easily. We have to view the information from the point of view of the audience. When I do it I close

 Today someone asked me if my seminar was going to be on marketing or business development and I thought how odd to make the distinction. To me marketing IS business development. Yes, there may be those among you that would say marketing is running an ad or sending a newsletter and business development is giving

Taking risks is always an integral part of achieving great success. Whether it’s narrowing your client base or simply re-branding your firm, doing something new can often be a little scary. One of the things I’ve found to cause the most anxiety in my attorneys when it comes to marketing and business development risks is

I’m on vacation… and sitting in an airport reading Fast Company… The Invincible Apple: 10 Lessons From the Coolest Company Anywhere. I have to admit that being in the creative field makes me prone to be a bit of a disciple of Steve Jobs. The reporter Farhad Manjoo writes:

Lesson # 6 – Everything Is

Last week we took a look at five important marketing materials. This week I want to discuss one in depth. Your website. These days nearly everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the possibilities of technology…we challenge firms to use their on-line presence