Okay, we’re two months into the new year. Do you think it’s too late to do a marketing plan for 2015? Wrong answer. It is never too late to plan. To paraphrase the Cheshire cat in Alice’s Adventures in Wonderland, if you don’t know where you’re going (i.e. no plan), any road will take
Legal Business Development: What Is Your Big Goal?
By Paula Black on
Posted in Branding and Positioning, Inspired Thought
What do you want? Yes, that’s a pretty big question for lawyers since most would start by explaining… “That depends…” I think Forbes contributor, Bruce Kasanoff who ghostwrites articles for entrepreneurs, and speaks about bringing out talent in others has a great bit of advice. Kasanoff explains…
“To paraphrase a bit, a professional recently…
8 Questions to Help You Bring Your “A” Game to Business Development
By Paula Black on
Posted in Business Development, Developing A Strategic Plan
Are you in a rut? Are you just going through the motions of your business development? Are you not seeing results? Are you overwhelmed and going in too many directions? Maybe it’s time to take a closer look!
At the end of EVERY week reflect on your performance and results of the week. Here is…
Legal Business Development: It’s All About Focus!
By Paula Black on
Posted in Developing A Strategic Plan, Inspired Thought
Focus… it’s a hard skill to perfect when there are so many demands, options and desires. There is one thing I have a lot of experience with… and that is being scattered and unfocused and dealing with the results of my lack of focus. Every single time I wanted to shift my focus and go…
Legal Business Development: Is Multi-Tasking Killing Your Productivity?
By Paula Black on
Posted in Inspired Thought
We have all been there… needing to do two or three things at once. Seldom do we feel like we’ve done anything well. The reality is that if we focus on each task, complete it and move on to the next, we will do each one much better and probab feel more satisfied in doing…
Legal Business Development: Consider Not Setting Goals?
By Paula Black on
Posted in Developing A Strategic Plan
Consider not setting goals? Heresy! Why would Peter Bregman, contributor to the Harvard Business Review write such a thing? He’s the master of getting things done, focusing, prioritizing, etc. Remember that he’s the author of 18 Minute: Find Focus, Master Distraction, and Get the Right Things Done. This shatters what we’ve been taught since grade…
Law Firm Marketing is Like Politics … and Hunting!
By Tom Kane on
Posted in Marketing Tips, Prospecting for Clients
How timely in this particular month that my old standby for marketing ideas would address the relationship between politics and marketing. Larry Smith and Richard Levick in 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals state in today’s meditation:
“All marketing is even more local than politics. Marketing is one person at a…
Legal Business Development: Who Owns Your Vision?
By Paula Black on
Posted in Inspired Thought
Who owns your vision? Sounds like a rhetorical question. If it’s your vision… of course it’s you! But let me tell you that is not always the case. Three times in as many days I have worked with clients who have given up ownership of their own vision. How could that be you might ask?…
Legal Business Development: Social Media… What NOT To Do!
By Paula Black on
Posted in Business Development
Sometimes it’s important to know and understand what NOT to do. Considering the deluge of information on social media it’s good to have the "Do NOT Do" list. Social Media Today ran an article by Brad Smith, The 3 Worst Ways to Use Social Media to Grow Your Business. I think his points will…
Legal Business Development: Focus… Will Get You Where You Want To Go!
By Paula Black on
Posted in Inspired Thought
What SHOULD you be doing? What COULD you be doing? Two very different questions, that is for sure.
Last week I ran across two blog posts that addressed the subject of focus. To be honest… I ran across them while my mind was wondering to some far off place. The reality? I was sitting in…