Navigating the Turbulent Waters in an Evolving Legal Marketplace
Ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.” Their “market-of-one” approach does not mean you only market to one client. Obviously, starvation would quickly follow.
What they mean is that instead of focusing your marketing on your firm/practice area or concentrating on a geographical area, you should…
Shifting your perspective can open up a world of change…and possibly affect your bottom line.
This week we asked: How easy it for clients to do business with you?
1) Very easy – 24%
2) Easy – 28%
3) Difficult – 0%
4) Very Difficult – 0%
5) I’ve never thought about it – 48%…
I often approach legal marketing from the perspective of what you can do lure clients in and keep them. I love to hear and read about new theories on networking, Internet usage, credibility…. and it’s rare that I read something that truly shifts my vision and makes me look at legal marketing in a whole…
The question we are considering this week is: Are you focused on asking questions? I never ask questions. – 20%
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Continue Reading Legal Branding: Get them talking!
