I often approach legal marketing from the perspective of what you can do lure clients in and keep them. I love to hear and read about new theories on networking, Internet usage, credibility…. and it’s rare that I read something that truly shifts my vision and makes me look at legal marketing in a whole new way. This morning I stumbled across a blog post that I found incredibly intriguing (stay tuned for the link on Thursday) not only because of its advice (all very good) but because of its perspective. That perspective? The author was challenging readers to ask themselves if, on a day-to-day basis, they were making it as easy as possible for clients to do business with them? So I will ask you the same:
Question of the week: Are you focused on making your clients’ legal experience as smooth & easy as possible?