Navigating the Turbulent Waters in an Evolving Legal Marketplace
Building a personal brand requires that people remember who you are… simple, right? Well, maybe not so simple. Inc. Magazine ran an article by Jessica Stillman… A Simple Trick For Being More Memorable. Stillman writes…
Being memorable isn’t hard. But being memorable without seeming like a crackpot or a shameless self-promoter is trickier.
…
When you love what you do… it shows. I had a busy weekend, meeting with clients that didn’t have time to meet during the week… so maybe it was the relaxed feeling of a weekend…. OR they genuinely love what they do! I think it is the latter. What are the signs someone loves what…
Be direct. You never want to hear… "You talkin’ to me?"
Identify your target market. I mean PICK one! No… You can’t talk to EVERYBODY. You try and do that and NO ONE will listen. The message becomes so generic or watered down that nobody thinks you’re talking to them.
So where do you begin?
On Tuesday I talked about the impact storytelling can have on your business development efforts. I ran across a great article by Edward Hope: Public Speaking – The Art of Storytelling. He touches on the eight elements that make a compelling story, which are all very important… but there are four not to be…
How many of you have tons of friends, family, school classmates, colleagues and acquaintances? Come on… everybody does. But for some reason we think of these people in personal terms and never think about leveraging the relationship to develop business. I’m not talking about "selling" to them; I’m talking about telling stories that give…
