When it comes to referral sources, sometimes the best resources are right at hand. Whether it be existing or former clients, if you’ve done a great job they’re more than likely to refer you business. A similar formula exists with your peers. If you’ve expressed appreciation for the business sent (and even sent business back)
Law Firm Marketing: How Your Client Service Relates Back To Legal Marketing
Welcome back! I hope you had a great holiday and took some quality time out to connect with friends and family. As you know relationships are at the heart of business development and great client service is really about connecting with people. Strong relationships can not only spark more business from the client, but encourage…
Legal Marketing Plan: Your Internet Presence
People may not hire you off of the Internet, but you can be sure they’ll Google you! Take a few minutes right now to Google your name and see what comes up. If you’re like me and have a common name, you may own 10 to 20 percent of the first page of Google. It…
Legal Marketing: Where to start…
Now that you’ve decided to write a 2010 marketing and business development plan,( I did convince you last week… didn’t I?) the question becomes where and how to start? First think about your personal brand; that is your vision for your practice, your expertise, your experience and your strengths. Every great brand has an…
Lawyer Marketing: Why You Need A 2010 Plan
The time has come to start thinking about creating your 2010 marketing and business development plan. Didn’t have one in 2009 (or in 2008 for that matter!)? It doesn’t matter. 2010 is the year to start.
The world has changed and it is essential to figure out where you’re going and what you need to…
Legal Branding: Start Asking and Stop Telling
The more you know about your client and their business the more you are able to help them in ways that neither of you can see if you don’t. I’m NOT talking about their legal matter, I’m talking about the operation of their business, their customers, their strategy and business plans. As well as personnel…
Law Firm Branding: FREE doesn’t have to be a four-letter word!
Something for free… isn’t that what every client wants? Sometimes we have to think about the value of building the relationship and know when to stop the clock.
The word free, I’m sure, makes some of you cringe and others think, “I wish I never had to charge at all.” Well it doesn’t have…
Law Firm Marketing: Make Your Commitment Absolute
Welcome! Today I start my first blog… it reminds me a little bit of the first day of school… I hope all my friends are here and am looking forward to meeting new ones.
With this new forum I would like to open a conversation on… you guessed it… marketing, branding and business development, as…