Navigating the Turbulent Waters in an Evolving Legal Marketplace
Marketing meetings are important. But sometimes they’re just an excuse for inaction. Talk is cheap. Buy-in and action are key. I have attended many a marketing meeting over the years, and unfortunately, many have resulted in inaction.
My friend Larry Smith and Richard Levick of Levick Communications wrote 365 Marketing Meditations: Daily Lessons for Marketing …
In my 30 years in this business, I have found that lawyers are pretty good at planning marketing activities. With guidance, even in the early days, some were enthusiastic about putting a plan together. Maybe it was the challenge, possibly, as time went on, more attorneys recognize the need for developing business, as they realize…
Okay, we’re two months into the new year. Do you think it’s too late to do a marketing plan for 2015? Wrong answer. It is never too late to plan. To paraphrase the Cheshire cat in Alice’s Adventures in Wonderland, if you don’t know where you’re going (i.e. no plan), any road will take…
Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to happen.
I’ll put a different twist on Parvin’s post by suggesting ten tips (using his thoughts) you can use…
This is the time of year to especially enjoy family and friends. However, set aside some time over the holidays to plan some goals for your law practice in 2014. Don’t wait until January.
Sally Schmidt has an article on today’s Attorney at Work that outlines some 2014 goals and strategies that may just help…
It always amazed me when I was in-house in the 90’s and 2000’s that most firms did not involve marketing when engaged in discussions relating to mergers and/or hiring laterals. It seemed to most marketers I knew that it was only logical to at least be involved in the interview process of key players. The…
Although there is a tendency to jump right into it new matter as soon as the client gives the go-ahead, that is the wrong thing to do. Not only from the standpoint of adequately serving the client and meeting client expectations, but it could end up being a financial disaster for the law firm (Read:…
Recently, I receive an RFP to provide marketing services to a large regional firm with a deadline of today. I declined. The request included strategic planning, advertising plan, pitch training, part-time consulting, and more. Nothing sought in the RFP I had not done in some fashion in my 27-plus years as a legal marketer. It…
The summer is here and with it comes somewhat of a slowdown for many practices. So my question to you is what are you going to do with the TIME? Even if it’s only 5 or 10 minutes… Look for an iced cappuccino?
Question of the week: Are you going to make this time count?…
I’m reminded during this busy time of the year how important it is for lawyers and firms to start organizing their marketing planning for next year. The same theme is covered by Trey Ryder in an article in his current newsletter.
Then I realized that both of us covered the same topic over 15 months…
