Okay, we’re two months into the new year. Do you think it’s too late to do a marketing plan for 2015?  Wrong answer.  It is never too late to plan. To paraphrase the Cheshire cat in Alice’s Adventures in Wonderland, if you don’t know where you’re going (i.e. no plan), any road will take

Recently, I receive an RFP to provide marketing services to a large regional firm with a deadline of today.  I declined.  The request included strategic planning, advertising plan, pitch training, part-time consulting, and more.  Nothing sought in the RFP I had not done in some fashion in my 27-plus years as a legal marketer.  It

I’m reminded during this busy time of the year how important it is for lawyers and firms to start organizing their marketing planning for next year. The same theme is covered by Trey Ryder in an article in his current newsletter.

Then I realized that both of us covered the same topic over 15 months

It is very tempting to take whatever legal business comes over the transom in a down economy. Heck, if the firm’s normal business is slow, some lawyers might be tempted to take whatever work comes along. Wrong!

It is the worst time to start diluting your brand. Better to crank up the marketing to get