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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: training

Retain Associates with Marketing/BD Training

Posted in Marketing Tips

  For firms that are only interested in associates cranking hours until they get burned out, this post is not for you. More likely it is for medium to smaller firms who really want to build their firm; and want it to survive with new rainmakers as partners age. Two notable exceptions are Quinn Emanuel… Continue Reading

Part II – Associate Marketing: Second Year Onward

Posted in Marketing Team, Marketing Tips, Prospecting for Clients

This is the second of two posts on associate marketing early in their career.  As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist. In this post, I’ll speak to some of… Continue Reading

Turning Associates into Rainmakers

Posted in Marketing Team, Marketing Tips

I’m a big fan of The BTI Consulting Group and their The Mad Clientist blog. Recently, they had a post that discussed turning first year associates into bionic associates; and accordingly make them more productive. They lost me on this one, because the thrust of their message was to teach these associates essential skills such… Continue Reading

Six Reasons For Hiring a Coach

Posted in Marketing Tips

Now is a good time to consider gearing up your business development efforts. One way to do that is to hire a coach. And a post over on Jamie Field – Enlightened Rainmaking mentions six reasons for doing so: Even superstars have coaches, certainly all pro golfers do, as well as CEOs and other top… Continue Reading