Do you have a strategic plan, a business development plan or a marketing plan? Do you have a budget to make things happen? Is it the partner that speaks loud enough that gets an initiative started? Does your strategy move with the politics of the day? Is it written down or a repeated conversation that
Strategic Planning
Legal Business Development: Beggars Can’t Be Choosers
By Paula Black on
Posted in Business Development
There are over 6 million lawyers on the planet. So how are you going to stand out and get business? How will you get the kind of clients you like working with, the kind of cases you like working on and the kind of business that affords you and your family a secure lifestyle?
Be…
Legal Business Development: Know Where You Are Going
By Paula Black on
Posted in Developing A Strategic Plan
I just got back from St Louis where I was a faculty member at the Managing Partner Forum. Firm leaders from all over the Midwest were in attendance and shared information and insights. It was a very powerful conference that I think we can all learn from.
John Remsen the founder of the Managing…
Legal Marketing: Tracking Your Efforts
By Paula Black on
Posted in Developing A Strategic Plan
Being realistic, not all marketing and business development efforts will be great success stories. For every fantastic client landed there will always be one that chose your competition and for every great article sent to a colleague there will be one or two that slipped through the cracks. The key is to always be aware…
Attorney Marketing: What’s Your Plan?
By Paula Black on
Posted in Developing A Strategic Plan
This week begins the mad rush that takes hold just before the end of the year. But between the holiday parties and family dinners there’s still work to do. In fact, the marketing and business development planning that you do in the next few weeks can set the tone for 2011 and beyond. That’s why…
Lawyer Marketing: What is it and why do I need one?
By Paula Black on
Posted in Branding and Positioning
We’ve spent the past few weeks looking at your firm brand. What it is, how it’s conveyed and what it means. Now I’d like to move on to another branding topic: your personal brand. We all know it’s not enough to simply do a great job anymore… you need a competitive advantage. Something that…
Legal Marketing: Inspiring Others!
By Paula Black on
Posted in Developing A Strategic Plan
Getting together for the Holidays is at the core of what the Holidays are all about. They are about connecting and supporting one another. As we move into 2010, let’s hold on to that thought…
While fostering a legal marketing habit can often be a solo activity, there’s no better inspiration than enlisting the help…
Lawyer Marketing: The First Step
By Paula Black on
Posted in Developing A Strategic Plan
Our question of the week was: Where do you stand when it comes to your marketing and business development strategy?
Results
- I have a plan and review it on a monthly basis. – 20%
- I have a plan and review it on a quarterly basis. – 0%
- I have a plan but haven’t looked at
…