One of the key ingredients for a successful speaking engagement is to be nervous as hell before you start. It does not mean you should be trembling in your shoes, but if you are not a little on edge, you will generally fall flat. At least that’s what happens to me. If I am very
speaking tips
Legal Business Development: What We Can Learn From One Passionate Young Women!
By Paula Black on
Posted in Branding and Positioning
Mother’s day is next Sunday and Seth Godin recommends a TRUE JEWEL… I know because last year I discovered the very talented Sarah Kay on TED. I sent her book to my Mom, sister and nieces… it is a poignant little book.
But more than that Ms Kay delivers a powerful 18…
Legal Business Development: The Biggest & Most Powerful Business Card You Can Carry!
By Paula Black on
Posted in Increasing Credibility, Increasing Visibility
What could you imagine to be the biggest and most powerful business card you can carry? I bet you thought of those giant checks that non-profits produce as a photo op with their donors… come on tell the truth! You know those checks that take 4 people to hold? Now you have the picture? Well……
Lawyer Marketing: The 60-Second Test
By Paula Black on
Posted in Building Relationships
You may be able to explain your points of differentiation, but that won’t help you in a short exchange! Have your “commercial” ready and opportunity will find you.
This week we asked: Do you have an elevator speech?
1. Yes – 45%
2. No – 55%
My Thoughts: Only 45% of you said yes. So…