Navigating the Turbulent Waters in an Evolving Legal Marketplace
There are over 6 million lawyers on the planet. So how are you going to stand out and get business? How will you get the kind of clients you like working with, the kind of cases you like working on and the kind of business that affords you and your family a secure lifestyle?
Be…
What makes YOU different from the thousands of lawyers that DO what you do?
As I discussed earlier this week… knowing what business you are REALLY in is the place to start. After you have done that ask yourself these questions…
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Let’s look around… What business are these companies in?
Revlon… Cosmetics?
Nike… Shoes and sports apparel?
Apple… Computers and accessories?
Sure those are their deliverables… but that is not the business they are in!
Revlon is in the "make me feel beautiful" business!
Nike is in the "I can win" business!
Apple is in the…
A couple of weeks ago I was on a panel at the University of Miami Law School, and a student emailed me asking if she could have an hour of my time to talk about my thoughts on getting a JD and MBA. We met Sunday morning for a cup of coffee. First of…
