Points of Differentiation

What makes YOU different from the thousands of lawyers that DO what you do?

As I discussed earlier this week… knowing what business you are REALLY in is the place to start. After you have done that ask yourself these questions…

  1. What am I REALLY good at?
  2. What do clients comment on most often?
  3. Can

Let’s look around…  What business are these companies in?

Revlon… Cosmetics?

Nike… Shoes and sports apparel?

Apple… Computers and accessories?

Sure those are their deliverables… but that is not the business they are in!

Revlon is in the "make me feel beautiful" business!

Nike is in the "I can win" business!

Apple is in the